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~person:"Ko, Eunju"
~person:"Park, Jungkun"
~person:"Sharma, Piyush"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Book section"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
60
Relationship marketing
60
Brand management
45
Markenführung
45
Customer satisfaction
43
Kundenzufriedenheit
43
Brand image
33
Markenimage
33
Service quality
28
Luxury goods
27
Luxusgüter
27
Brand
21
Einzelhandel
21
Fashion
21
Markenartikel
21
Mode
21
Retail trade
21
Online-Marketing
20
Marketing management
16
Marketingmanagement
16
Online retailing
15
Online-Handel
15
Social Web
14
Social web
14
China
13
Customer value
12
Kundenwert
12
USA
11
United States
11
Cultural identity
9
Customer retention
9
Kulturelle Identität
9
Kundenbindung
9
Viral marketing
9
Virales Marketing
9
Advertising effects
8
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121
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1
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Article
Book / Working Paper
3
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Article in journal
Article
Book section
Aufsatz in Zeitschrift
194
Aufsatz im Buch
6
Conference paper
1
Konferenzbeitrag
1
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English
199
German
1
Author
All
Ko, Eunju
Park, Jungkun
Sharma, Piyush
Verhoef, Peter C.
Wong, IpKin Anthony
Han, Heesup
113
Mattila, Anna S.
95
Gierl, Heribert
76
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
67
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Herrmann, Andreas
58
Jang, Soocheong
57
Bagozzi, Richard P.
56
Septianto, Felix
56
Paul, Justin
52
Laroche, Michel
51
Pelsmacker, Patrick de
50
Walsh, Gianfranco
48
Hollebeek, Linda D.
45
Kim, Jungkeun
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
40
Bang, Nguyen
39
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Grunert, Klaus G.
37
Kim, Seongseop
36
Vrontis, Demetris
36
Guido, Gianluigi
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
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Journal of business research : JBR
36
Journal of retailing and consumer services
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
The journal of services marketing
10
International journal of hospitality management
8
Journal of travel and tourism marketing
8
Asia Pacific journal of marketing and logistics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Marketing intelligence & planning
5
European journal of marketing : EJM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of international consumer marketing
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of retail and distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The Cornell hospitality quarterly
2
Tourism management : research, policies, practice
2
A Research Agenda for Service Marketing
1
Contemporary research in e-branding
1
Cross-cultural buyer behavior
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on Asian business
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of sports marketing & sponsorship
1
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1
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
4
Intercultural service encounters in the post-COVID-19 world : a research agenda
Sharma, Piyush
- In:
A Research Agenda for Service Marketing
,
(pp. 283–298)
.
2024
Persistent link: https://www.econbiz.de/10014517997
Saved in:
5
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
6
Gaining resilience through transformative services in cause-related events : an interaction ritual chain perspective
Wong, IpKin Anthony
;
Lin, Xueying (Linda)
;
Lin, Zhiwei
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3235-3262
Persistent link: https://www.econbiz.de/10014334293
Saved in:
7
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
8
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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