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~person:"Ko, Eunju"
~person:"Thaichon, Park"
~subject:"Social Web"
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Search: subject_exact:"Luxusgüter"
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Ko, Eunju
Thaichon, Park
Ozuem, Wilson
5
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Filieri, Raffaele
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Kim, Hye-yŏng
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Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
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Journal of retailing and consumer services
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1
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
4
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
5
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
6
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
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