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~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
36
Relationship marketing
36
Brand management
27
Markenführung
27
Online-Marketing
24
Customer satisfaction
22
Kundenzufriedenheit
22
Fashion
21
Luxury goods
21
Luxusgüter
21
Mode
21
Marketing management
15
Marketingmanagement
15
Online retailing
15
Online-Handel
15
Social Web
14
Social web
14
Brand image
13
Markenimage
13
Customer value
12
Kundenwert
12
Brand
11
Einzelhandel
11
Markenartikel
11
Retail trade
11
Service quality
11
Viral marketing
10
Virales Marketing
10
Distribution channel
8
Vertriebsweg
8
Experiment
7
Advertising effects
6
Consumer behavior
6
Gastronomie
6
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Aufsatz in Zeitschrift
120
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2
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2
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1
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English
119
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1
Author
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Ko, Eunju
Verhoef, Peter C.
Wu, Luorong
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Loureiro, Sandra Maria Correia
61
Septianto, Felix
61
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
53
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
46
Hollebeek, Linda D.
45
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Thaichon, Park
40
Bang, Nguyen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Rana, Nripendra P.
35
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Journal of business research : JBR
24
International journal of hospitality management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of hospitality marketing & management
2
Journal of interactive marketing
2
Journal of service management
2
Journal of service research : JSR
2
Marketing letters : a journal of research in marketing
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Cornell hospitality quarterly : CQ
1
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
MSI reports : working paper series
1
Psychology & marketing
1
The Cornell hospitality quarterly
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Universia business review : UBR
1
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ECONIS (ZBW)
120
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Trust the facts : the impact of reviews' written style and subject-focus on peer-to-peer accommodation consumption
Shin, Hhye Won
;
Fan, Alei
;
Wu, Luorong
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 249-276
Persistent link: https://www.econbiz.de/10014633470
Saved in:
3
How inspiring! : the impact of repurposed design on customer inspiration and repurchase intention
Wu, Luorong
;
Fan, Alei
;
Wang, Peihao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014633668
Saved in:
4
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
5
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
6
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
7
Young people share, but do so differently : an empirical comparison of peer-to-peer accommodation consumption between millennials and Generation Z
Fan, Alei
;
Shin, Hhye Won
;
Shi, Jieyu (Jade)
;
Wu, Luorong
- In:
The Cornell hospitality quarterly
64
(
2023
)
3
,
pp. 322-337
Persistent link: https://www.econbiz.de/10014312200
Saved in:
8
The numerical stroop effect on consumer preference to order healthy food
Cai, Ruiying
;
Lu, Lu
;
Wu, Luorong
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014325598
Saved in:
9
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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