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~person:"Ko, Eunju"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
48
Brand management
22
Markenführung
22
Fashion
21
Mode
21
Luxury goods
20
Luxusgüter
20
Brand
11
Markenartikel
11
Online-Marketing
11
Beziehungsmarketing
10
Brand image
10
Markenimage
10
Relationship marketing
10
Customer value
9
Kundenwert
9
Social Web
8
Social web
8
Marketing management
7
Marketingmanagement
7
South Korea
6
Südkorea
6
Textile distribution
6
Textilhandel
6
Advertising effects
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Werbewirkung
5
Luxury brand
4
Nachhaltige Entwicklung
4
Sustainable development
4
purchase intention
4
Advertising
3
China
3
Customer equity
3
Einzelhandel
3
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33
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2
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Article in journal
Article
Aufsatz in Zeitschrift
48
Aufsatz im Buch
1
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1
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1
Konferenzbeitrag
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English
48
Author
All
Ko, Eunju
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Loureiro, Sandra Maria Correia
61
Septianto, Felix
60
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
53
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
46
Hollebeek, Linda D.
45
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Journal of business research : JBR
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
48
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41
Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
Saved in:
42
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
43
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
44
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
45
Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
46
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
47
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
48
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
Saved in:
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