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~person:"Ko, Eunju"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Social Web"
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Markenführung
Marketing
Social Web
Internet marketing
14
Online-Marketing
14
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
9
Fashion
7
Luxury goods
7
Luxusgüter
7
Mode
7
Social web
7
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Brand
4
Digitalisierung
4
Digitization
4
Markenartikel
4
Relationship marketing
4
Advertising effects
3
Customer value
3
Kundenwert
3
Werbewirkung
3
Advertising
2
Customer integration
2
Customer satisfaction
2
Digital marketing
2
Kundenintegration
2
Kundenzufriedenheit
2
Value co-creation
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Art marketing
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Augmented reality marketing
1
Bekleidungsindustrie
1
Betriebliche Wertschöpfung
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Brand image
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12
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Ko, Eunju
Kreutzer, Ralf T.
19
Dwivedi, Yogesh Kumar
18
Lammenett, Erwin
15
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Rita, Paulo
13
Harrigan, Paul
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Tuten, Tracy L.
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Ahuja, Vandana
9
Choi, Yung Kyun
9
Okumus, Fevzi
9
Rahman, Zillur
9
Schivinski, Bruno
9
Tan, Yong
9
Thaichon, Park
9
Bilgihan, Anil
8
Fogel, Joshua
8
Grewal, Dhruv
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Pitt, Leyland F.
8
Quach, Sara
8
Seo, Yuri
8
Skiera, Bernd
8
Tucker, Catherine
8
Vrontis, Demetris
8
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Journal of business research : JBR
7
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
European management journal
1
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All
ECONIS (ZBW)
12
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
3
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
6
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
9
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
10
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
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