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~person:"Ko, Eunju"
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Consumer behaviour
55
Konsumentenverhalten
55
Fashion
36
Mode
34
Brand management
28
Luxury goods
28
Luxusgüter
28
Markenführung
27
Brand
17
South Korea
17
Beziehungsmarketing
16
Markenartikel
16
Relationship marketing
16
Südkorea
16
Brand image
14
Internet marketing
14
Online-Marketing
14
Customer value
13
Kundenwert
13
Markenimage
13
Marketing management
12
Marketingmanagement
12
Social Web
11
Social web
11
Clothing industry
8
Advertising
7
Advertising effects
7
Bekleidungsindustrie
7
Nachhaltige Entwicklung
7
Nachhaltigkeit
7
Sustainability
7
Sustainable development
7
Werbewirkung
7
China
6
Customer equity
6
Marketing
6
Nachhaltiger Konsum
6
Sustainable consumption
6
Textile distribution
6
Textilhandel
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Article
130
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84
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84
Collection of articles of several authors
5
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research-article
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Conference paper
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Dissertation u.a. Prüfungsschriften
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back-matter
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conceptual-paper
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Language
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English
105
Undetermined
37
Author
All
Ko, Eunju
Nijkamp, Peter
3,435
Eichengreen, Barry
2,319
McAleer, Michael
2,235
Zimmermann, Klaus F.
2,160
Frey, Bruno S.
2,119
Wagner, Joachim
2,057
Acemoglu, Daron
1,971
Asongu, Simplice
1,956
Aizenman, Joshua
1,931
Wittenberg, Erich
1,923
Caporale, Guglielmo Maria
1,905
Siebert, Horst
1,859
Banco de España
1,823
Wagner, Gert G.
1,811
Güth, Werner
1,800
Stiglitz, Joseph E.
1,765
Heckman, James J.
1,735
Belke, Ansgar
1,733
Nunnenkamp, Peter
1,729
Sinn, Hans-Werner
1,656
Schneider, Friedrich
1,609
Fuest, Clemens
1,577
Anderson, Kym
1,547
Whalley, John
1,522
Ravallion, Martin
1,492
Shleifer, Andrei
1,488
Gupta, Rangan
1,459
Sutter, Matthias
1,424
Scheide, Joachim
1,399
Audretsch, David B.
1,374
Freeman, Richard B.
1,370
Neumark, David
1,363
Görg, Holger
1,361
Hasan, Iftekhar
1,355
Boss, Alfred
1,351
Schmidt, Christoph M.
1,333
Creedy, John
1,330
Franses, Philip Hans
1,326
Pesaran, M. Hashem
1,316
Glaeser, Edward L.
1,299
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Published in...
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Journal of business research : JBR
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of Business Research
11
Psychology & marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of advertising : the review of marketing communications
6
Asia Pacific journal of marketing and logistics
5
International Marketing Review
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of Global Scholars of Marketing Science
5
Asia Pacific Journal of Marketing and Logistics
3
International marketing review
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Journal of global fashion marketing : JGfM
2
Management decision : MD
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Emerald insight
1
European management journal
1
International Journal of Operations & Production Management
1
International Journal of Retail & Distribution Management
1
International journal of consumer studies
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of retail & distribution management
1
International marketing : emerging markets
1
Journal of Consumer Affairs
1
Journal of Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of macromarketing
1
Management Decision
1
Social and environmental issues in advertising
1
Tourism sensemaking : strategies to give meaning to experience
1
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Source
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ECONIS (ZBW)
93
OLC EcoSci
20
RePEc
16
Other ZBW resources
12
USB Cologne (EcoSocSci)
1
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142
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
3
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
4
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
WEIRD is not enough : sustainability insights from non-weird countries
Wooliscroft, Ben
;
Ko, Eunju
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 171-174
Persistent link: https://www.econbiz.de/10014294184
Saved in:
10
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Wang, Yining
;
Ko, Eunju
;
Wang, Huanzhang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012798116
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