//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Yong Jae"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer preferences"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Markenführung
USA
Consumer behaviour
37
Konsumentenverhalten
37
Sportmarketing
17
Sports marketing
17
Brand management
10
Athletes
9
Sportler
9
Professional sports
8
Profisport
8
Sport
8
Sports
8
Brand image
7
Markenimage
7
Football
6
Fußball
6
Sponsoring
6
Sponsorship
6
Advertising effects
5
Social Web
5
Social web
5
Sport event
5
Sport organization
5
Sportorganisation
5
Sportveranstaltung
5
United States
5
Viral marketing
5
Virales Marketing
5
Werbewirkung
5
Arbeitsgruppe
4
Beziehungsmarketing
4
Relationship marketing
4
Team
4
word of mouth
4
Brand
3
Cognition
3
Community
3
Computerspiel
3
Experiment
3
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
14
Language
All
English
14
Author
All
Ko, Yong Jae
Han, Heesup
35
Loureiro, Sandra Maria Correia
32
Phau, Ian
29
Ko, Eunju
26
Hollebeek, Linda D.
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Melewar, T. C.
21
Jang, Soocheong
20
Pelsmacker, Patrick de
20
Dens, Nathalie
19
Diamantopoulos, Adamantios
19
Lusk, Jayson L.
19
Guzman, Francisco
18
Japutra, Arnold
18
Park, Jungkun
18
Septianto, Felix
18
Sung, Yongjun
18
Dwivedi, Yogesh Kumar
17
Filieri, Raffaele
17
Mattila, Anna S.
17
Sarkar, Juhi Gahlot
17
Ekinci, Yuksel
16
Fetscherin, Marc
16
Grewal, Dhruv
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Vrontis, Demetris
16
Khan, Imran
15
Paul, Justin
15
Valette-Florence, Pierre
15
Seo, Yuri
14
Ahn, Jiseon
13
Goldsmith, Ronald E.
13
Kunkel, Thilo
13
Pauwels, Koen
13
Rahman, Zillur
13
Rather, Raouf Ahmad
13
Torres, Ivonne M.
13
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
2
European Sport management quarterly : ESMQ
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business & industrial marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
2
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
3
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
5
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
6
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
7
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
8
The effect of perceived brand leadership on luxury service WOM
Chang, Yonghwan
;
Ko, Yong Jae
;
Leite, Walter
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 659-671
Persistent link: https://www.econbiz.de/10011635071
Saved in:
9
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
10
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->