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~person:"Ko, Yong Jae"
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Search: subject_exact:"Sportsmen"
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Ko, Yong Jae
Frick, Bernd
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Lee, Joon Sung
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European Sport management quarterly : ESMQ
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International journal of sports marketing & sponsorship
3
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2
Journal of nonprofit & public sector marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
3
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
4
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
5
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
6
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
Saved in:
7
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Saved in:
8
What motivates donors to athletic programs : a new model of donor behavior
Ko, Yong Jae
;
Rhee, Yong Chae
;
Walker, Mathew
;
Lee, …
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10010378584
Saved in:
9
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
10
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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