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~person:"Ko, Yong Jae"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Search: subject_exact:"Sports marketing"
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Sportmarketing
21
Sports marketing
21
Consumer behaviour
17
Konsumentenverhalten
17
Professional sports
10
Profisport
10
Sport
8
Sport organization
8
Sportorganisation
8
Sports
8
Brand management
6
Markenführung
6
Arbeitsgruppe
5
Brand image
5
Markenimage
5
Social Web
5
Social web
5
Sponsoring
5
Sponsorship
5
Team
5
Football
4
Fußball
4
Viral marketing
4
Virales Marketing
4
word of mouth
4
Athletes
3
Beziehungsmarketing
3
Relationship marketing
3
Sport event
3
Sportler
3
Sportveranstaltung
3
Community
2
Computerspiel
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Corporate Social Responsibility
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Corporate social responsibility
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Experiment
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Gemeinschaft
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Higher education institution
2
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Reputation
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English
21
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Ko, Yong Jae
Nufer, Gerd
32
Funk, Daniel C.
22
Biscaia, Rui
19
Bühler, André W.
19
Kunkel, Thilo
19
Breuer, Christoph
16
Heere, Bob
16
McDonald, Heath
16
Dwyer, Brendan
15
Pedersen, Paul M.
15
Drayer, Joris
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
O'Reilly, Norm
14
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Zhang, James J.
13
Bühler, André
12
Chadwick, Simon
12
Cornwell, T. Bettina
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Ratten, Vanessa
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Byon, Kevin K.
11
Desbordes, Michel
11
Doyle, Jason P.
11
Uhrich, Sebastian
11
Yoshida, Masayuki
11
Dickson, Geoff
10
Koronios, Konstantinos
10
Séguin, Benoit
10
Bennett, Gregg
9
Cho, Heetae
9
Filo, Kevin
9
Jensen, Jonathan A.
9
Karg, Adam
9
Kim, Kihan
9
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sports marketing & sponsorship
3
Sport management review
3
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
21
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
3
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
4
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
5
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
6
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
7
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
8
Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira
;
Ko, Yong Jae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
Saved in:
9
Experimental research in sport consumer behavior
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 218-220
Persistent link: https://www.econbiz.de/10012000623
Saved in:
10
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
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