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~person:"Koslow, Scott"
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Creativity
19
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19
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12
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8
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Koslow, Scott
Galenson, David W.
60
Batabyal, Amitrajeet A.
57
Nijkamp, Peter
33
Zhou, Jing
30
Fritsch, Michael
28
Mumford, Michael D.
24
Borowiecki, Karol Jan
22
Škerlavaj, Miha
22
Shalley, Christina E.
20
Neckermann, Susanne
19
Carayannis, Elias G.
18
Leifer, Larry
16
Beladi, Hamid
15
Brem, Alexander
15
Choi, Jin Nam
15
Cohendet, Patrick
15
Fields, Ziska
15
Napier, Nancy K.
15
Cunha, Miguel Pina e
14
Goncalo, Jack A.
14
Gu, Qinxuan
14
Akcigit, Ufuk
13
Bradler, Christiane
13
Chen, Ming-huei
13
Goldenberg, Jacob
13
Gupta, Vishal
13
Vuong, Quan Hoang
13
Černe, Matej
13
Amabile, Teresa
12
Gibbs, Michael
12
Gong, Yaping
12
Kim, Tae-Yeol
12
Mazursky, David
12
Siemroth, Christoph
12
Simon, Laurent
12
Hjorth, Daniel
11
Hooge, Sophie
11
Jiang, Wan
11
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Journal of advertising research
7
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising
2
Advertising theory
1
Breaking new ground in theory and practice
1
Challenges in an age of dis-engagement
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the review of marketing communications
1
Journal of marketing
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ECONIS (ZBW)
20
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1
Who needs highly creative advertising? : how brand familiarity moderates
creativity
's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
3
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
4
A meta-analysis of when and how advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
5
Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan
;
Koslow, Scott
;
Mashhady, Arash
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 951-970
Persistent link: https://www.econbiz.de/10013407576
Saved in:
6
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
7
Why do great creative ideas get rejected? : the effect of creative ideation processes on external judges' assessments
Kilgour, Mark
;
Koslow, Scott
;
O'Connor, Huw
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 12-27
Persistent link: https://www.econbiz.de/10012293492
Saved in:
8
Future directions for advertising
creativity
research
West, Douglas C.
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
Saved in:
9
Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander
;
Koslow, Scott
;
Parker, John
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
Saved in:
10
Drivers of
creativity
within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
1
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