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~person:"Koslow, Scott"
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Koslow, Scott
Galenson, David W.
60
Batabyal, Amitrajeet A.
57
Nijkamp, Peter
31
Zhou, Jing
30
Fritsch, Michael
26
Mumford, Michael D.
24
Borowiecki, Karol Jan
22
Shalley, Christina E.
20
Neckermann, Susanne
19
Carayannis, Elias G.
18
Beladi, Hamid
15
Brem, Alexander
15
Škerlavaj, Miha
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Choi, Jin Nam
14
Fields, Ziska
14
Akcigit, Ufuk
13
Bradler, Christiane
13
Chen, Ming-huei
13
Cohendet, Patrick
13
Goncalo, Jack A.
13
Gibbs, Michael
12
Gong, Yaping
12
Kim, Tae-Yeol
12
Siemroth, Christoph
12
Černe, Matej
12
Amabile, Teresa
11
Cunha, Miguel Pina e
11
Goldenberg, Jacob
11
Gupta, Vishal
11
Hjorth, Daniel
11
Knippenberg, Daan van
11
Leifer, Larry
11
Miron-Spektor, Ella
11
Napier, Nancy K.
11
Schlicksupp, Helmut
11
Ulrich, Karl T.
11
Burger-Helmchen, Thierry
10
Davila, Antonio
10
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Journal of advertising research
6
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising
2
Advertising theory
1
Breaking new ground in theory and practice
1
Challenges in an age of dis-engagement
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
19
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1
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
2
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
3
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
4
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
5
Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan
;
Koslow, Scott
;
Mashhady, Arash
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 951-970
Persistent link: https://www.econbiz.de/10013407576
Saved in:
6
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
7
Why do great creative ideas get rejected? : the effect of creative ideation processes on external judges' assessments
Kilgour, Mark
;
Koslow, Scott
;
O'Connor, Huw
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 12-27
Persistent link: https://www.econbiz.de/10012293492
Saved in:
8
Future directions for advertising creativity research
West, Douglas C.
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
Saved in:
9
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
10
In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander
;
Koslow, Scott
- In:
Challenges in an age of dis-engagement
,
(pp. 155-167)
.
2017
Persistent link: https://www.econbiz.de/10011688973
Saved in:
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