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~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Skiera, Bernd"
~subject:"Market research"
~subject:"Social Marketing"
~type_genre:"Article in journal"
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Market research
Social Marketing
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18
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18
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18
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18
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15
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15
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12
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Kotler, Philip
Malhotra, Naresh K.
Skiera, Bernd
Rundle-Thiele, Sharyn
19
Hruschka, Harald
17
Dolnicar, Sara
14
Kubacki, Krzysztof
12
Previte, Josephine
11
Eisend, Martin
10
Gierl, Heribert
10
Gordon, Ross
10
Russell-Bennett, Rebekah
10
Belk, Russell W.
9
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9
Baumgartner, Hans
8
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8
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8
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8
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8
Tweneboah-Koduah, Ernest Yaw
8
Walsh, Gianfranco
8
Weijters, Bert
8
Bradlow, Eric T.
7
Dibb, Sally
7
Fry, Marie-Louise
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Cismaru, Magdalena
6
Davis, Brennan
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
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6
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Journal of marketing research : JMR
2
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2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
European journal of operational research : EJOR
1
International journal of electronic commerce : IJEC
1
International marketing review
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Journal of business-to-business marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
12
Showing
1
-
10
of
12
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articles prioritized
date (newest first)
date (oldest first)
1
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
2
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
3
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
4
Frontiers of the
marketing
paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
5
Measurement of preferences with self-explicated approaches : a classification and merge of trade-off- and non-trade-off-basef evaluation types
Schlereth, Christian
;
Eckert, Christine
;
Schaaf, René
; …
- In:
European journal of operational research : EJOR
238
(
2014
)
1
,
pp. 185-198
Persistent link: https://www.econbiz.de/10010398805
Saved in:
6
Sönke Albers zum 65. Geburtstag
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
65
(
2013
)
1
,
pp. 60-62
Persistent link: https://www.econbiz.de/10009710783
Saved in:
7
Vickrey vs. ebay : why second-price sealed-bid auctions lead to more realistic price-demand functions
Barrot, Christian
;
Albers, Sönke
;
Skiera, Bernd
; …
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
4
,
pp. 7-38
Persistent link: https://www.econbiz.de/10008903704
Saved in:
8
A comparative study on parameter recovery of three approaches to structural equation modeling
Hwang, Heungsun
;
Malhotra, Naresh K.
;
Kim, Youngchan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 699-712
Persistent link: https://www.econbiz.de/10009235359
Saved in:
9
TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
50
(
1998
)
11
,
pp. 1029-1047
Persistent link: https://www.econbiz.de/10001250385
Saved in:
10
Special issue on the state of the art in
marketing
research
Malhotra, Naresh K.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
1
Persistent link: https://www.econbiz.de/10001062773
Saved in:
1
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