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~person:"Kotler, Philip"
~subject:"Deutschland"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"Online-Marketing"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type:"book"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Deutschland
Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketing
Marketingtheorie
Online-Marketing
Theory
Unternehmen
Öffentlichkeitsarbeit
Economic history
1
Gerald Zaltman
1
Marketing management
1
Marketingmanagement
1
Scientists
1
Social change
1
Sozialer Wandel
1
USA
1
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Fallstudiensammlung
Graue Literatur
Sammelwerk
Lehrbuch
58
Textbook
49
Glossar enthalten
17
Glossary included
17
Collection of articles of several authors
11
Case study
8
Einführung
8
Fallstudie
8
Guidebook
4
Ratgeber
4
Aufsatzsammlung
2
Collection of articles written by one author
2
Reprint
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Sammlung
2
Bibliografie enthalten
1
Bibliographie
1
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1
Enzyklopädie
1
Fachkunde
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1
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English
11
Author
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Kotler, Philip
Meffert, Heribert
58
Bruhn, Manfred
28
Pepels, Werner
24
Sheth, Jagdish N.
24
Wiedmann, Klaus-Peter
23
Bauer, Hans H.
22
Fritz, Wolfgang
21
Drees, Norbert
20
Homburg, Christian
20
Nufer, Gerd
19
Backhaus, Klaus
15
Zerres, Michael P.
15
Albers, Sönke
14
Belz, Christian
14
Kirchgeorg, Manfred
13
Huber, Frank
11
Diller, Hermann
10
Franses, Philip Hans
10
Kleinaltenkamp, Michael
10
Tomczak, Torsten
9
Ahlert, Dieter
8
Eagle, Lynne C.
8
Hippner, Hajo
8
Meyer, Jörn-Axel
8
Raffée, Hans
8
Tscheulin, Dieter K.
7
Wilde, Klaus D.
7
Zaltman, Gerald
7
Belz, Frank
6
Reinecke, Sven
6
Zerres, Christopher
6
Baaken, Thomas
5
Benner, Eckhard
5
Bühler, André W.
5
Esch, Franz-Rudolf
5
Gatignon, Hubert A.
5
Gbadamosi, Ayantunji
5
Hermanns, Arnold
5
Herstatt, Cornelius
5
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Legends in marketing
11
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ECONIS (ZBW)
11
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
3
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
4
Marketing in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
5
Globalization and international marketing competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
6
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
7
Improving the role and practice of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
Saved in:
8
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
9
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
10
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
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