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~person:"Kotler, Philip"
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Search: subject_exact:"Marketingpolitik"
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Marketing
207
Marketingmanagement
119
Marketing management
88
Marketing theory
34
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29
Theory
29
Strategisches Management
20
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11
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11
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English
180
German
56
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6
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Kotler, Philip
Meffert, Heribert
257
Bruhn, Manfred
239
Pepels, Werner
157
Homburg, Christian
121
Wiedmann, Klaus-Peter
81
Belz, Christian
78
Bauer, Hans H.
77
Sheth, Jagdish N.
75
Kirchgeorg, Manfred
67
Tomczak, Torsten
67
Fritz, Wolfgang
65
Backhaus, Klaus
63
Kleinaltenkamp, Michael
59
Reinecke, Sven
59
Diller, Hermann
53
Esch, Franz-Rudolf
52
McDonald, Malcolm
52
Kumar, V.
49
Kreutzer, Ralf T.
48
Zerres, Michael P.
48
Baker, Michael John
47
Keller, Kevin Lane
47
Armstrong, Gary
46
Dichtl, Erwin
46
Ahlert, Dieter
45
Kuß, Alfred
44
Albers, Sönke
41
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
38
Kerin, Roger A.
38
Nufer, Gerd
38
Unger, Fritz
38
Burmann, Christoph
37
Herrmann, Andreas
35
Koschnick, Wolfgang J.
35
Weis, Hans Christian
35
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4
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1
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1
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Legends in marketing
11
Always learning
7
wi - Wirtschaft
6
The Prentice-Hall series in marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Harvard business review : HBR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
Springer eBook Collection
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Always Learning
1
Competitive strategic management
1
EBL-Schweitzer
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Holt, Rinehart and Winston marketing series
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Macromarketing - a global focus ; Vol. 4
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
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1
Pearson Education International
1
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1
Pearson one
1
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1
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1
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1
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1
Springer Business Cases
1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
The Prentice Hall series in marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
161
USB Cologne (EcoSocSci)
83
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91
Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip
;
Roberto, Ned
;
Leisner, Tony
-
2009
Persistent link: https://www.econbiz.de/10003876667
Saved in:
92
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2009
-
9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603
Saved in:
93
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
94
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004937901
Saved in:
95
Marketing management
Kotler, Philip
(
contributor
)
-
2009
-
1. European ed.
Persistent link: https://www.econbiz.de/10004938957
Saved in:
96
Marketing management in China
Kotler, Philip
;
Keller, Kevin Lane
;
Lu, Taihong
-
2009
Persistent link: https://www.econbiz.de/10014277193
Saved in:
97
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
98
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
99
Principles of marketing
Kotler, Philip
(
contributor
)
-
2008
-
5. European ed.
Persistent link: https://www.econbiz.de/10003679800
Saved in:
100
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Kotler, Neil G.
;
Kotler, Philip
;
Kotler, Wendy I.
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003685331
Saved in:
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