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~person:"Kotler, Philip"
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Marketing
208
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119
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88
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Kotler, Philip
Meffert, Heribert
257
Bruhn, Manfred
239
Pepels, Werner
157
Homburg, Christian
121
Wiedmann, Klaus-Peter
81
Belz, Christian
78
Bauer, Hans H.
77
Sheth, Jagdish N.
75
Tomczak, Torsten
68
Kirchgeorg, Manfred
67
Fritz, Wolfgang
65
Backhaus, Klaus
63
Kleinaltenkamp, Michael
59
Reinecke, Sven
59
Diller, Hermann
53
Esch, Franz-Rudolf
52
McDonald, Malcolm
52
Kumar, V.
51
Kreutzer, Ralf T.
48
Zerres, Michael P.
48
Baker, Michael John
47
Keller, Kevin Lane
47
Armstrong, Gary
46
Dichtl, Erwin
46
Ahlert, Dieter
45
Kuß, Alfred
44
Albers, Sönke
43
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
38
Kerin, Roger A.
38
Nufer, Gerd
38
Unger, Fritz
38
Burmann, Christoph
37
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35
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35
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35
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Does marketing need reform? : fresh perspectives on the future
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Macromarketing - a global focus ; Vol. 4
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
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1
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1
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1
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1
Sunrise ... sunset : challenging the myth of industrial obsolescence
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
162
USB Cologne (EcoSocSci)
83
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51
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
52
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
53
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
54
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
55
Marketing in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
56
Globalization and international marketing competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
57
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
58
Improving the role and practice of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
Saved in:
59
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
60
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
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