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~person:"Krafft, Manfred"
~person:"Sheth, Jagdish N."
~person:"Van den Poel, Dirk"
~subject:"Einzelhandel"
~subject:"Forecasting model"
~subject:"Kundenmanagement"
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Search: subject:"Beziehungsmarketing"
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Einzelhandel
Forecasting model
Kundenmanagement
Beziehungsmarketing
103
Relationship marketing
103
Consumer behaviour
16
Konsumentenverhalten
16
Marketing theory
15
Marketingtheorie
15
Theorie
13
Theory
13
Customer value
12
Kundenwert
12
Marketing management
12
Marketingmanagement
12
Lieferantenmanagement
11
Supplier relationship management
11
Customer satisfaction
8
Kundenzufriedenheit
8
Retail trade
8
Deutschland
7
Germany
7
Kundenanalyse
7
Prognoseverfahren
7
Customer analysis
6
Electronic Commerce
6
Management information system
6
Management-Informationssystem
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer integration
5
Data Mining
5
Data mining
5
E-commerce
5
Kundenintegration
5
Market segmentation
5
Marketing
5
Marktsegmentierung
5
USA
5
United States
5
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1
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Book / Working Paper
16
Article
6
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6
Graue Literatur
6
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6
Working Paper
6
Article in journal
5
Aufsatz in Zeitschrift
5
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4
Festschrift
3
Thesis
3
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2
Collection of articles of several authors
2
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English
18
German
5
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Krafft, Manfred
Sheth, Jagdish N.
Van den Poel, Dirk
Kumar, V.
17
Gil Saura, Irene
15
Grewal, Dhruv
13
Bruhn, Manfred
12
Schramm-Klein, Hanna
11
Günter, Bernd
10
Helmke, Stefan
10
Homburg, Christian
10
Bijmolt, Tammo H. A.
9
Das, Gopal
9
Hippner, Hajo
9
Reinartz, Werner J.
9
Schüller, Anne M.
9
Helm, Sabrina
8
Wilde, Klaus D.
8
Bang, Nguyen
7
Fink, Klaus-J.
7
Neslin, Scott A.
7
Ritschel, Falk
7
Steinmann, Sascha
7
Bauer, Hans H.
6
Chen, Jing
6
Dangelmaier, Wilhelm
6
Frasquet Deltoro, Marta
6
Fuchs, Gerhard
6
Ieva, Marco
6
Lombart, Cindy
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Verhoef, Peter C.
6
Belz, Christian
5
Berenguer Contrí, Gloria
5
Bradlow, Eric T.
5
Breugelmans, Els
5
Coussement, Kristof
5
Devaraj, K.
5
Gustafsson, Anders
5
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
6
Legends in marketing
3
European journal of operational research : EJOR
2
Kundenmanagement & Electronic Commerce
2
Betriebswirtschaftliche Studien
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research
1
Springer Gabler Research
1
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
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ECONIS (ZBW)
22
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date (oldest first)
1
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
2
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
3
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
4
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
5
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011407617
Saved in:
6
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
7
Customer knowledge management in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009670621
Saved in:
8
The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
Saved in:
9
Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models
De Bock, Koen W.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665069
Saved in:
10
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
1
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