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~person:"Krafft, Manfred"
~subject:"Customer integration"
~subject:"Kundenanalyse"
~subject:"Loyalty program"
~subject:"Marktforschung"
~type:"article"
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Customer integration
Kundenanalyse
Loyalty program
Marktforschung
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
5
Customer satisfaction
5
Customer value
5
Konsumentenverhalten
5
Kundenwert
5
Kundenzufriedenheit
5
Theorie
5
Theory
5
Lieferantenmanagement
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer relationship management
3
Firm performance
3
Kundenbindungsprogramm
3
Marketing management
3
Marketingmanagement
3
Unternehmenserfolg
3
Bibliometrics
2
Bibliometrie
2
Customer analysis
2
Data protection
2
Datenschutz
2
Deutschland
2
Einzelhandel
2
Estimation
2
Germany
2
Kundenintegration
2
Marketing theory
2
Marketingtheorie
2
Mobile Marketing
2
Mobile marketing
2
Retail trade
2
Schätzung
2
USA
2
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6
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Krafft, Manfred
Hollebeek, Linda D.
24
Tanford, Sarah
13
Kumar, V.
12
Bijmolt, Tammo H. A.
11
Brodie, Roderick J.
11
Bruhn, Manfred
8
Malthouse, Edward C.
8
Rahman, Zillur
8
Rather, Raouf Ahmad
8
Conduit, Jodie
7
Harrigan, Paul
7
Huber, Frank
7
Khan, Imran
7
Mattila, Anna S.
7
Prentice, Catherine
7
Raab, Carola
7
Zolfaghari, Saeed
7
Banik, Shanta
6
Bauer, Hans H.
6
Busser, James A.
6
Carlson, Jamie
6
Hajli, Nick
6
Islam, Jamid Ul
6
Jaakkola, Elina
6
Johnson, Lester W.
6
Plewa, Carolin
6
Rabbanee, Fazlul K.
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Verhoef, Peter C.
6
Alexander, Matthew
5
Bazargan, Amirhossein
5
Behnam, Mohsen
5
Breugelmans, Els
5
Büttgen, Marion
5
Clark, Moira K.
5
Evanschitzky, Heiner
5
Gligor, David
5
Han, Heesup
5
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research : JSR
1
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ECONIS (ZBW)
7
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1
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7
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7
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1
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
3
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
4
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
5
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
6
Successful innovations driven by customer relationship management
Krafft, Manfred
;
Krieger, Katrin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002504823
Saved in:
7
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
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