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~person:"Kuß, Alfred"
~person:"Vanhuele, Marc"
~type_genre:"Article in journal"
~type_genre:"Lehrbuch"
~type_genre:"Textbook"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
15
Konsumentenverhalten
15
Marketing
6
Advertising effects
5
Werbewirkung
5
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4
Marketing management
4
Marketingmanagement
4
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1999-2006
1
AIDA model
1
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1
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1
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1
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Kuß, Alfred
Vanhuele, Marc
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
60
Septianto, Felix
60
Belk, Russell W.
58
Jang, Soocheong
57
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Eisend, Martin
36
Park, Jungkun
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
4
MSI reports : working paper series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
1
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1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
How do consumers read and encode a price?
Laurent, Gilles
;
Vanhuele, Marc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014391409
Saved in:
3
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
4
Where do customer loyalties really lie, and why? : gender differences in store loyalty
Audrain-Pontevia, Anne-Françoise
;
Vanhuele, Marc
- In:
International journal of retail & distribution management
44
(
2016
)
8
,
pp. 799-813
Persistent link: https://www.econbiz.de/10011615488
Saved in:
5
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
6
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2013
-
2nd edition
Persistent link: https://www.econbiz.de/10013548195
Saved in:
7
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
8
Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
Saved in:
9
Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
10
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
1
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