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~person:"Kukar-Kinney, Monika"
~person:"Silva, Susana C."
~subject:"Online-Handel"
~subject:"Verkaufsförderung"
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Online-Handel
Verkaufsförderung
Consumer behaviour
55
Konsumentenverhalten
55
Online retailing
22
E-commerce
10
Electronic Commerce
10
Preismanagement
9
Pricing strategy
9
Beziehungsmarketing
7
Einzelhandel
7
Relationship marketing
7
Retail trade
7
Sales promotion
6
Compulsive buying
5
Customer satisfaction
5
Kaufsucht
5
Kundenzufriedenheit
5
Low-cost strategy
4
Niedrigpreisstrategie
4
Purchase intention
4
Theorie
4
Theory
4
Brand image
3
Brand management
3
Cause-Related Marketing
3
Cause-related marketing
3
China
3
Confidence
3
Daily deals
3
Gerechtigkeit
3
Internet marketing
3
Justice
3
Markenführung
3
Markenimage
3
Measurement
3
Messung
3
Motivation
3
Online consumer behavior
3
Online shopping
3
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17
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3
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Article
22
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2
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21
Aufsatz in Zeitschrift
21
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1
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1
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English
24
Author
All
Kukar-Kinney, Monika
Silva, Susana C.
Usman, Osly
29
Bauer, Hans H.
15
Kumar, Dr. Vinay
15
Breugelmans, Els
14
Kalia, Prateek
14
Dennis, Charles
12
Law, Chun Hung Roberts
12
Rabinovich, Elliot
12
Benbasat, Izak
11
Chung, Namho
11
Khare, Arpita
11
Ba, Sulin
10
Baier, Daniel
10
Campo, Katia
10
Forsythe, Sandra
10
Kim, Minjeong
10
Laroche, Michel
10
Martínez-López, Francisco J.
10
McManus, Brian
10
Natter, Martin
10
Prashar, Sanjeev
10
Akram, Umair
9
Bhatnagar, Amit
9
Cebollada, Javier
9
Choi, Jeonghye
9
Dertwinkel-Kalt, Markus
9
Dwivedi, Yogesh Kumar
9
Elfenbein, Daniel W.
9
Ghose, Anindya
9
Hackl, Franz
9
Köster, Mats
9
Lambrecht, Anja
9
Liu, Yong
9
Paul, Justin
9
Pavlou, Paul A.
9
Rana, Nripendra P.
9
Richard, Marie-Odile
9
Schramm-Klein, Hanna
9
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Published in...
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Journal of business research : JBR
5
Journal of retailing and consumer services
4
International journal of retail and distribution management
3
Journal of the Academy of Marketing Science
3
Economic and business review : EBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Journal of fashion marketing and management
1
Journal of internet commerce
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Psychology & marketing
1
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ECONIS (ZBW)
24
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1
A model of online shopping cart abandonment : evidence from e-tail clickstream data
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
Saved in:
2
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
3
How footwear companies can use online CX to WOW customers
Silva, Susana C.
;
Dias, Joana Carmo
;
Braga, Beatriz
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 465-483
Persistent link: https://www.econbiz.de/10014281078
Saved in:
4
Using chatbots in e-retailing : how to mitigate perceived risk and enhance the flow experience
Silva, Susana C.
;
De Cicco, Roberta
;
Vlačić, Božidar
; …
- In:
International journal of retail and distribution management
51
(
2023
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10013552712
Saved in:
5
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
6
The role of online experience in the relationship between service convenience and future purchase intentions
Saha, Swapan Kumar
;
Duarte, Paulo
;
Silva, Susana C.
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 244-271
Persistent link: https://www.econbiz.de/10014288101
Saved in:
7
How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo
;
Silva, Susana C.
;
Ferreira, Margarida …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 161-169
Persistent link: https://www.econbiz.de/10011904358
Saved in:
8
Need for touch and haptic imagery : an investigation in online fashion shopping
Silva, Susana C.
;
Rocha, Thelma Valeria
;
De Cicco, Roberta
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012433820
Saved in:
9
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
10
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Saved in:
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