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~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~subject:"Brand"
~subject:"Kundenzufriedenheit"
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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Brand
Kundenzufriedenheit
Lieferantenmanagement
Marketing management
Beziehungsmarketing
9
Market research
9
Marktforschung
9
Relationship marketing
9
Marketingmanagement
6
Customer value
5
Kundenwert
5
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
Konsumentenverhalten
4
Marketing theory
4
Marketingtheorie
4
Theorie
4
Theory
4
Customer integration
2
Kundenintegration
2
Performance measurement
2
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2
USA
2
United States
2
B-to-B-Marketing
1
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1
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1
Brand image
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Business-to-business marketing
1
Cluster analysis
1
Clusteranalyse
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Cross-cultural relations
1
Customer satisfaction
1
Direct marketing
1
Direktmarketing
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Aufsatz im Buch
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57
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6
Author
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Kumar, V.
Malhotra, Naresh K.
Bruhn, Manfred
28
Ahlert, Dieter
19
Esch, Franz-Rudolf
19
Homburg, Christian
18
Meffert, Heribert
18
Spiller, Achim
17
Kleinaltenkamp, Michael
16
Pepels, Werner
14
Zentes, Joachim
14
Bauer, Hans H.
13
Beimborn, Daniel
12
Hanf, Jon
12
Baumgarth, Carsten
11
Berndt, Ralph
11
King, Stephen
11
Töpfer, Armin
11
Willcocks, Leslie
11
Backhaus, Klaus
10
Kirchgeorg, Manfred
10
Krafft, Manfred
10
Burmann, Christoph
9
Calder, Bobby J.
9
Diller, Hermann
9
Günter, Bernd
9
Kotler, Philip
9
Schiefer, Gerhard W.
9
Stölzle, Wolfgang
9
Arnold, Ulli
8
Eßig, Michael
8
Keller, Kevin Lane
8
Kühl, Rainer W.
8
Reiß, Michael
8
Trommsdorff, Volker
8
Voeth, Markus
8
Wiesinger, Anna
8
Wildemann, Horst
8
Adeola, Ogechi
7
Carpenter, Gregory S.
7
Freiling, Jörg
7
Fritz, Melanie
7
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Fundamentals of marketing research ; Vol. 1
1
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Marketing mix decisions : new perspectives and practices
1
The Routledge companion to strategic marketing
1
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ECONIS (ZBW)
6
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1
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
2
Customer engagement and
marketing
practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
3
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
4
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
5
Optimal allocation of
marketing
mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
6
Helping
marketing
research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
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