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~person:"Kumar, V."
~person:"Nyadzayo, Munyaradzi W."
~person:"Schmitz, Christian"
~subject:"Relationship marketing"
~subject:"Simulation"
~subject:"Unternehmensdienstleistung"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Simulation
Unternehmensdienstleistung
B-to-B-Marketing
29
Business-to-business marketing
29
Beziehungsmarketing
15
Lieferantenmanagement
13
Supplier relationship management
13
Salespeople
9
Verkaufspersonal
9
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand image
4
Business services
4
Markenimage
4
Direktmarketing
3
E-commerce
3
Electronic Commerce
3
business-to-business marketing
3
B2B branding
2
Betriebliche Wertschöpfung
2
Bundling strategy
2
Business-to-Business-Marketing
2
Confidence
2
Deutschland
2
Direct marketing
2
Emerging economies
2
Emerging markets
2
Emotion
2
Erfolgsfaktor
2
Franchisor competence
2
Freie Berufe
2
Germany
2
Innovation
2
Innovation management
2
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10
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15
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13
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13
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2
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2
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Language
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English
16
German
2
Author
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Kumar, V.
Nyadzayo, Munyaradzi W.
Schmitz, Christian
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
9
Ulaga, Wolfgang
8
Casidy, Riza
7
Naudé, Peter
7
Terho, Harri
7
Keränen, Joona
6
La Rocca, Antonella
6
Andersen, Poul Houman
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Schwepker, Charles H. <Jr.>
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Holmlund, Maria
4
Homburg, Christian
4
Jacob, Frank
4
Jalkala, Anne
4
Krafft, Manfred
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Alavi, Sascha
3
Barry, James M.
3
Baxter, Roger
3
Biggemann, Sergio
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Schriften zu Dialogmarketing 'revisited'
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The journal of business & industrial marketing
1
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Source
All
ECONIS (ZBW)
18
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18
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1
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
2
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
3
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
4
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
5
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
6
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
7
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
8
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
9
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
10
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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