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~person:"Kumar, V."
~person:"Nyadzayo, Munyaradzi W."
~subject:"Relationship marketing"
~subject:"Simulation"
~subject:"Supplier relationship management"
~subject:"Unternehmensdienstleistung"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Simulation
Supplier relationship management
Unternehmensdienstleistung
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
10
Beziehungsmarketing
9
Brand management
5
Markenführung
5
Brand image
4
Consumer behaviour
4
Customer value
4
Konsumentenverhalten
4
Kundenwert
4
Markenimage
4
B2B branding
2
Business services
2
E-commerce
2
Electronic Commerce
2
Emerging economies
2
Emerging markets
2
Franchisor competence
2
Freie Berufe
2
KMU
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Professional service firms
2
Professional services
2
SME
2
Schwellenländer
2
Allocation
1
Allokation
1
B2B
1
B2B brand loyalty
1
B2B customer engagement
1
B2B customer identification
1
B2B disruptions
1
B2B marketing
1
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9
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Article
13
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1
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12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
Book section
1
Festschrift
1
Language
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English
14
Author
All
Kumar, V.
Nyadzayo, Munyaradzi W.
Kleinaltenkamp, Michael
21
Svensson, Göran
20
Kowalkowski, Christian
14
Naudé, Peter
14
Ulaga, Wolfgang
13
Johnston, Wesley J.
10
Sharma, Arun
10
Sharma, Piyush
9
Terho, Harri
9
Agnihotri, Raj
8
Casidy, Riza
8
Corsaro, Daniela
8
Henneberg, Stephan
8
Homburg, Christian
8
Høgevold, Nils M.
8
Jacob, Frank
8
Keränen, Joona
8
La Rocca, Antonella
8
Rodríguez, Rocío
8
Schmitz, Christian
8
Sridhar, Shrihari
8
Brennan, Ross
7
Grewal, Rajdeep
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rangarajan, Deva
7
Backhaus, Klaus
6
Christodoulides, George
6
Høgevold, Nils
6
Itani, Omar S.
6
Jalkala, Anne
6
Krafft, Manfred
6
Lindgreen, Adam
6
Otero-Neira, Carmen
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Ulkuniemi, Pauliina
6
Voeth, Markus
6
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Legends in marketing
1
The journal of business & industrial marketing
1
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Source
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ECONIS (ZBW)
14
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
3
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
4
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
5
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
6
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
7
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
8
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
9
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
10
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
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