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~person:"Kumar, V."
~person:"Wiesel, Thorsten"
~subject:"Measurement"
~subject:"Messung"
~type_genre:"Article in journal"
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Measurement
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Beziehungsmarketing
53
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Customer value
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20
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Kumar, V.
Wiesel, Thorsten
Aksoy, Lerzan
3
Petersen, J. Andrew
3
Abuamoud, Ismaiel
2
Akrout, Houcine
2
AlNajem, Mohamad N.
2
Alrousan, Ramzi Mahmoud
2
Bruhn, Manfred
2
Cossío-Silva, Francisco-José
2
Dubinsky, Alan J.
2
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2
Ibrahim, Amal
2
Klaus, Philipp
2
Kumar, Anil
2
Leone, Robert P.
2
Palmatier, Robert W.
2
Rau, Daniel
2
Revilla Camacho, Maria Angeles
2
Scheer, Lisa K.
2
Shahin, Arash
2
Vega Vázquez, Manuela
2
Venkatesan, Rajkumar
2
Acquila-Natale, Emiliano
1
Ahlert, Martin
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Ahmad, Mansoor
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1
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1
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1
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1
Arsalan Najmi
1
Arteaga, Francisco
1
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1
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Journal of the Academy of Marketing Science
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service research : JSR
1
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ECONIS (ZBW)
6
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1
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
3
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
4
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
5
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
6
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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