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~person:"Kumar, V."
~subject:"Electronic Commerce"
~subject:"International marketing"
~subject:"Marketingtheorie"
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Electronic Commerce
International marketing
Marketingtheorie
Beziehungsmarketing
80
Relationship marketing
80
Marketing management
38
Marketingmanagement
38
Kundenwert
37
Customer value
33
Consumer behaviour
32
Konsumentenverhalten
32
Marktforschung
21
Theorie
19
Theory
19
USA
19
United States
19
Marketingforschung
17
Market research
16
Marketing
14
Marketing theory
14
Brand management
13
Markenführung
13
B-to-B-Marketing
11
Business-to-business marketing
11
Firm performance
11
Measurement
11
Messung
11
Unternehmenserfolg
11
Customer satisfaction
10
Internationales Marketing
10
Kundenmanagement
10
Kundenzufriedenheit
10
Lieferantenmanagement
10
Performance measurement
10
Performance-Messung
10
Supplier relationship management
10
Brand image
9
Customer integration
9
Kundenintegration
9
Markenimage
9
Einzelhandel
8
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8
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English
22
Author
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Kumar, V.
Tadajewski, Mark
80
Sheth, Jagdish N.
65
Hunt, Shelby D.
48
Kotler, Philip
48
Meffert, Heribert
37
Vargo, Stephen L.
36
Fritz, Wolfgang
35
Kollmann, Tobias
34
Malhotra, Naresh K.
32
Jones, D. G. Brian
30
Kotabe, Masaaki
30
Czinkota, Michael R.
29
Lusch, Robert F.
29
Heinemann, Gerrit
27
Zentes, Joachim
27
Homburg, Christian
26
Cavusgil, S. Tamer
25
Douglas, Susan P.
25
Samiee, Saeed
25
Swoboda, Bernhard
25
Wirtz, Bernd W.
25
Backhaus, Klaus
24
Bruhn, Manfred
24
Diamantopoulos, Adamantios
24
Sander, Matthias
24
Brown, Stephen
23
Maclaran, Pauline
23
Ronkainen, Ilkka A.
23
Shaw, Eric H.
23
Grönroos, Christian
22
Griffith, David A.
21
Lammenett, Erwin
21
Saren, Michael
21
Kleinaltenkamp, Michael
20
Verhoef, Peter C.
20
Albers, Sönke
19
Kuß, Alfred
19
Voeth, Markus
19
Ahlert, Dieter
18
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Legends in marketing
11
Journal of international marketing
3
International marketing ; Vol. V
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Review of marketing research
1
SAGE texts
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
22
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1
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
2
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
Looking through the
marketing
lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
7
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
8
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
9
Marketing
research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
10
Marketing
research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
1
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3
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