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~person:"Kumar, V."
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B-to-B-Marketing
11
Business-to-business marketing
11
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
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Supplier relationship management
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2
Markenführung
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Marketing management
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Marketingmanagement
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Performance-Messung
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B2B disruptions
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B2B marketing
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B2B markets
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Bayes-Statistik
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Brand image
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Business-to-business channels
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Buyer acceptance
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Climate change
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Kumar, V.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Hofmaier, Richard
13
La Rocca, Antonella
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Snehota, Ivan
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Sridhar, Shrihari
11
Ahearne, Michael
10
Ehret, Michael
10
LaPlaca, Peter J.
10
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
11
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
6
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
7
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
8
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
9
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
10
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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