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~person:"Kunkel, Thilo"
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Kunkel, Thilo
Frick, Bernd
26
Groothuis, Peter Andrew
20
Feess, Eberhard
17
Berri, David J.
16
Humphreys, Brad R.
16
Simmons, Robert
15
Arcidiacono, Peter
13
Kinsler, Josh
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Ko, Yong Jae
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Brandes, Leif
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Ransom, Tyler
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Torgler, Benno
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Mühlheußer, Gerd
11
Dietl, Helmut
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Sotiriadou, Popi
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De Bosscher, Veerle
9
Depken, Craig A.
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Franck, Egon
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Hill, James Richard
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Kiefer, Stephanie
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Lee, Joon Sung
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Schmidt, Sascha Leonard
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Wicker, Pamela
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Krautmann, Anthony Charles
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Lang, Markus
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Sommers, Paul M.
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Breuer, Christoph
7
Maguire, Joseph A.
7
Nüesch, Stephan
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Bakkenbüll, Linn-Brit
6
Bartling, Björn
6
Cohen, Alma
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Cunningham, George B.
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Dilger, Alexander
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Eggers, Austin F.
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Fink, Janet S.
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European Sport management quarterly : ESMQ
6
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
10
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
3
Authenticity negotiation : how elite athletes (re)present themselves as personal brands
Bredikhina, Nataliya
;
Kunkel, Thilo
;
Kudesia, Ravi
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014634939
Saved in:
4
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
5
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
6
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
7
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
8
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
9
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
10
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo
;
Walker, Matthew
;
Hodge, Courtney M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
Saved in:
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