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~person:"Kwak, Hyokjin"
~person:"Matthes, Jörg"
~subject:"Advertising"
~subject:"Bibliometrie"
~subject:"Brand image"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Advertising
Bibliometrie
Brand image
Relationship marketing
Consumer behaviour
13
Konsumentenverhalten
13
Markenimage
13
Brand management
10
Markenführung
10
Advertising effects
9
Werbewirkung
9
Werbung
6
Brand
5
Markenartikel
5
Product Placement
3
Product placement
3
persuasion knowledge
3
Beziehungsmarketing
2
Environmental consciousness
2
Gerechtigkeit
2
Green advertising
2
Justice
2
Marketing management
2
Marketingmanagement
2
Psychology of advertising
2
Social Web
2
Social web
2
Target group
2
USA
2
Umweltbewusstsein
2
United States
2
Werbepsychologie
2
Zielgruppe
2
brand anthropomorphization
2
Airline
1
Attitude toward the ad
1
Bibliometrics
1
Brand anthropomorphism
1
Brand attitude
1
Brand positioning
1
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11
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1
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Article
16
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
16
Language
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English
16
Author
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Kwak, Hyokjin
Matthes, Jörg
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
31
Diamantopoulos, Adamantios
28
Han, Heesup
28
Phau, Ian
26
Bang, Nguyen
25
Guzman, Francisco
24
Veloutsou, Cleopatra
23
Gierl, Heribert
22
Khan, Imran
22
Ko, Eunju
22
Fetscherin, Marc
21
Keller, Kevin Lane
21
Rahman, Zillur
21
Foroudi, Pantea
20
Hollebeek, Linda D.
20
Japutra, Arnold
20
Romaniuk, Jenni
20
Christodoulides, George
19
Sarkar, Abhigyan
19
Paul, Justin
18
Gupta, Suraksha
17
King, Ceridwyn
17
Ekinci, Yuksel
16
Gil Saura, Irene
16
Pelsmacker, Patrick de
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Wong, IpKin Anthony
16
Ahn, Jiseon
15
Kumar, Vikas
15
Kunkel, Thilo
15
Park, Jungkun
15
Rather, Raouf Ahmad
15
Sarkar, Juhi Gahlot
15
Septianto, Felix
15
Dawes, John
14
De Chernatony, Leslie
14
Dens, Nathalie
14
Eisingerich, Andreas B
14
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International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Journal of advertising
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of service management
1
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ECONIS (ZBW)
16
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1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
Transformative value positioning for service brands : key principles and challenges
Leroi-Werelds, Sara
;
Matthes, Jörg
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 552-564
Persistent link: https://www.econbiz.de/10013325707
Saved in:
3
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
4
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
5
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
6
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
7
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
8
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
9
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
10
When brand anthropomorphism alters perceptions of justice : the moderating role of self-construal
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011792407
Saved in:
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