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~person:"LaPlaca, Peter J."
~person:"Meffert, Heribert"
~person:"Vargo, Stephen L."
~subject:"B-to-B-Marketing"
~subject:"Consumer goods marketing"
~subject:"Dienstleistung"
~subject:"Innovation"
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Search: subject:"Marketingtheorie"
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Subject
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B-to-B-Marketing
Consumer goods marketing
Dienstleistung
Innovation
Marketingtheorie
49
Marketing theory
48
Service-Dominant Logic
24
Service-dominant logic
24
Theory
13
Theorie
11
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Marketing
9
Services marketing
9
Value creation
9
Beziehungsmarketing
7
Business-to-business marketing
7
Relationship marketing
7
Services
7
History of economic thought
5
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Product
5
Produkt
5
Ökonomische Ideengeschichte
5
Bibliometrics
3
Bibliometrie
3
Criticism
3
Deutschland
3
Ecosystems
3
Germany
3
Kritik
3
Lieferantenmanagement
3
Management
3
Supplier relationship management
3
Theory of value
3
Werttheorie
3
service-dominant logic
3
Betriebswirtschaftslehre
2
Bundling strategy
2
Business economics
2
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2
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Article
16
Book / Working Paper
1
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
2
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2
Aufsatzsammlung
1
Collection of articles of several authors
1
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1
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1
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English
16
German
1
Author
All
LaPlaca, Peter J.
Meffert, Heribert
Vargo, Stephen L.
Lusch, Robert F.
8
Lindgreen, Adam
4
Backhaus, Klaus
3
Claßen, Matthias
3
Grönroos, Christian
3
Katrichis, Jerome M.
3
Kleinaltenkamp, Michael
3
Krishna, Aradhna
3
Lilien, Gary L.
3
Zhang, Jie
3
Akaka, Melissa Archpru
2
Benkenstein, Martin
2
Brennan, Ross
2
Brodie, Roderick J.
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Freiling, Jörg
2
Gummerus, Johanna
2
Haber, Tobias E.
2
Jacob, Frank
2
Johnston, Wesley J.
2
Kollmann, Tobias
2
Kuckertz, Andreas
2
Makkonen, Hannu
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Mohr, Jakki
2
Möller, K. E. Kristian
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Paliwoda, Stanley J.
2
Rollins, Minna
2
Sarin, Shikhar
2
Skålén, Per
2
Stremersch, Stefan
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Voeth, Markus
2
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Published in...
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European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of business research : JBR
2
Marketing theory
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
3
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
4
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
Saved in:
5
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
6
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
7
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
8
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
9
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
10
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
1
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