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~person:"LaTour, Kathryn A."
~person:"Shen, Xiao-Liang"
~person:"Wang, Jeff Jianfeng"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Lieferantenmanagement
4
Supplier relationship management
4
China
3
Brand management
2
Confidence
2
Customer integration
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Aufsatz in Zeitschrift
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LaTour, Kathryn A.
Shen, Xiao-Liang
Wang, Jeff Jianfeng
Calantone, Roger J.
1
Centeno, Dave
1
Chen, Zhenjiao
1
Giebelhausen, Michael
1
Gu, Flora Fang
1
Joy, Annamma
1
Li, Yang-Jun
1
Orazi, Davide C.
1
Peña, Camilo
1
Pratt, Alexander B.
1
Rakthin, Sirisuhk
1
Robinson, Stacey G.
1
Sun, Yongqiang
1
Voorhees, Clay M.
1
Wang, Danny T.
1
Wang, Feng
1
Wang, Joyce
1
Wang, Joyce Feng
1
Yoon, Seyee
1
Zhang, Chuang
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of retailing
1
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ECONIS (ZBW)
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1
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
2
Co-creating affective atmospheres in retail experience
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Orazi, Davide C.
; …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 297-317
Persistent link: https://www.econbiz.de/10014322019
Saved in:
3
The role of sales representatives in cross-cultural business-to-business relationships
Gu, Flora Fang
;
Wang, Jeff Jianfeng
;
Wang, Danny T.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 227-238
Persistent link: https://www.econbiz.de/10012026183
Saved in:
4
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
5
The impact of value congruence on marketing channel relationship
Wang, Jeff Jianfeng
;
Zhang, Chuang
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011707082
Saved in:
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