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~person:"Law, Rob"
~person:"Mariani, Marcello M."
~person:"Rita, Paulo"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Kundenzufriedenheit
Viral marketing
31
Virales Marketing
31
Online-Marketing
17
Social Web
14
Social web
14
Consumer behaviour
11
Konsumentenverhalten
11
Data Mining
8
Data mining
8
Online retailing
8
Online-Handel
8
Personalisierung
7
Personalization
7
eWOM
7
Customer satisfaction
6
Hotel industry
6
Hotellerie
6
Online reviews
6
Big data
5
Dienstleistungsqualität
5
Service quality
5
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Relationship marketing
4
Tourism
4
Tourismus
4
online reviews
4
Brand
3
Brand management
3
Digital platform
3
Digitale Plattform
3
Holiday behaviour
3
Markenartikel
3
Markenführung
3
Tourism industry
3
Tourismuswirtschaft
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TripAdvisor
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English
20
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Law, Rob
Mariani, Marcello M.
Rita, Paulo
Law, Chun Hung Roberts
12
Bilgihan, Anil
9
Filieri, Raffaele
9
Balaji, M. S.
8
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Kim, Jong Min
8
Liu, Yong
8
Fan, Weiguo
7
Loureiro, Sandra Maria Correia
7
Okumus, Fevzi
7
Xie, Karen L.
7
Dwivedi, Yogesh Kumar
6
Gil Saura, Irene
6
Karjaluoto, Heikki
6
Li, Hengyun
6
Moliner-Velázquez, Beatriz
6
Munzel, Andreas
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Sparks, Beverley
6
Tan, Yong
6
Wu, Luorong
6
Xiang, Zheng
6
Ye, Qiang
6
Adena, Maja
5
Akram, Umair
5
Borghi, Matteo
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Flavián Blanco, Carlos
5
Gu, Bin
5
Hager, Anselm
5
Liang, Sai
5
Mattila, Anna S.
5
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International journal of hospitality management
4
Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism management : research, policies, practice
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of electronic commerce research : JECR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management & governance
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
20
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1
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
2
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
3
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
4
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
Saved in:
5
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
6
Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo
;
Mariani, Marcello M.
;
Visani, Franco
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
Saved in:
7
The impact of COVID-19 on tourism : analysis of online reviews in the airlines sector
Rita, Paulo
;
Moro, Sérgio
;
Cavalcanti, Gabriel
- In:
Journal of air transport management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383514
Saved in:
8
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
10
Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services
Mariani, Marcello M.
;
Borghi, Matteo
;
Okumus, Fevzi
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012300116
Saved in:
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