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~person:"Lehmann, Donald R."
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Bibliometrics"
~subject:"Economic history"
~subject:"Marketing theory"
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Bibliometrics
Economic history
Marketing theory
Marketingtheorie
89
Marktforschung
68
Market research
66
Marketingmanagement
62
Marketing
61
Marketing management
61
Consumer behaviour
47
Konsumentenverhalten
47
Beziehungsmarketing
46
Relationship marketing
46
Theorie
35
Theory
35
Internationales Marketing
22
International marketing
21
USA
21
United States
21
Brand management
19
Markenführung
19
Lieferantenmanagement
16
Supplier relationship management
16
B-to-B-Marketing
13
Business-to-business marketing
13
Bibliometrie
12
Brand image
12
Markenimage
12
Customer value
9
Kundenwert
9
Marketingforschung
9
Naresh K. Malhotra
9
Einzelhandel
8
Retail trade
8
Scientific method
8
Wissenschaftliche Methode
8
Brand
7
Conjoint analysis
7
Conjoint-Analyse
7
Emerging economies
7
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1
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Book / Working Paper
72
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28
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Collection of articles of several authors
31
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4
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Language
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English
100
Author
All
Lehmann, Donald R.
Malhotra, Naresh K.
Sheth, Jagdish N.
Tadajewski, Mark
81
Hunt, Shelby D.
46
Kotler, Philip
43
Vargo, Stephen L.
34
Jones, D. G. Brian
33
Lusch, Robert F.
27
Shaw, Eric H.
24
Maclaran, Pauline
23
Saren, Michael
22
Brown, Stephen
20
Grönroos, Christian
19
Bruhn, Manfred
17
Kumar, V.
17
Keller, Kevin Lane
16
Kuß, Alfred
16
Stremersch, Stefan
16
Freiling, Jörg
15
Homburg, Christian
15
Kleinaltenkamp, Michael
15
Dholakia, Nikhilesh
13
Layton, Roger A.
13
Burmann, Christoph
12
Green, Paul E.
12
Hanssens, Dominique M.
12
Winer, Russell S.
12
Cova, Bernard
11
Dixon, Donald F.
11
Hair, Joseph F.
11
Kumar, Satish
11
Wierenga, Berend
11
Wooliscroft, Ben
11
Albers, Sönke
10
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Lindgreen, Adam
10
Meffert, Heribert
10
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Marketing Science Institute <Cambridge, Mass.>
1
Published in...
All
Legends in marketing
44
Review of marketing research
12
SAGE library in marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
4
Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
Journal of business-to-business marketing
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of marketing decision models
1
Handbook of relationship marketing
1
International marketing review
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Pearson always learning
1
Review of marketing research , 4
1
The history of marketing science
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
Showing
1
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10
of
100
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date (oldest first)
1
Toward an integrative theory of
marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
3
Theory + practice in
marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
4
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
5
Introduction to theory and practice in
marketing
conference special section of
marketing
science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
6
Commentary on "From academic research to
marketing
practice : exploring the
marketing
science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
7
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
8
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
9
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
10
Impact of emerging markets on
marketing
: rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
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