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~person:"Lemon, Katherine N."
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Kundenzufriedenheit"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
E-commerce
Kundenzufriedenheit
Consumer behaviour
16
Konsumentenverhalten
16
Relationship marketing
13
Dienstleistungsqualität
4
Service quality
4
customer experience
4
Customer satisfaction
3
Experiment
3
Lieferantenmanagement
3
Supplier relationship management
3
customer journey
3
Customer integration
2
Customer service
2
Dienstleistung
2
Dienstleistungsmarketing
2
Dienstleistungssektor
2
Kundenintegration
2
Kundenservice
2
Marketing management
2
Marketingmanagement
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Service industry
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Services
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Services marketing
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USA
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United States
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customer experience management
2
machine learning
2
marketing strategy
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service research priorities
2
stakeholders
2
touchpoints
2
transformative service research
2
2001-2004
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Affective commitment
1
Auskunftspflicht
1
B-to-B-Marketing
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Beschwerdemanagement
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Big Data
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13
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13
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English
13
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Lemon, Katherine N.
Han, Heesup
71
Mattila, Anna S.
39
Hollebeek, Linda D.
34
Loureiro, Sandra Maria Correia
26
Prentice, Catherine
23
Verhoef, Peter C.
23
Ahn, Jiseon
21
Hyun, Sunghyup Sean
21
Wong, IpKin Anthony
21
Klaus, Philipp
20
Kumar, V.
20
Bang, Nguyen
19
Bilgihan, Anil
19
Rather, Raouf Ahmad
19
Balaji, M. S.
17
Gil Saura, Irene
17
Khan, Imran
17
Das, Gopal
16
Grewal, Dhruv
16
Malthouse, Edward C.
16
Qu, Hailin
16
Quach, Sara
16
Schramm-Klein, Hanna
16
So, Kevin Kam Fung
16
Sreejesh, S.
16
Walsh, Gianfranco
16
Wu, Luorong
16
Hanks, Lydia
15
Law, Chun Hung Roberts
15
Dwivedi, Yogesh Kumar
14
Gustafsson, Anders
14
Herrmann, Andreas
14
Jang, Soocheong
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Khare, Arpita
14
Kim, Woo Gon
14
McDonald, Heath
14
Rahman, Zillur
14
Sesé, F. Javier
14
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Journal of service research
3
Journal of service research : JSR
2
MSI reports : working paper series
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
13
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1
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13
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1
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
De Keyser, Arne
;
Verleye, Katrien
;
Lemon, Katherine N.
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 433-455
Persistent link: https://www.econbiz.de/10012391607
Saved in:
3
Gaining customer experience insights that matter
McColl-Kennedy, Janet R.
;
Zaki, Mohamed
;
Lemon, Katherine N.
- In:
Journal of service research
22
(
2019
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10012005747
Saved in:
4
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
5
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
6
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
7
How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.
;
Fombelle, Paul W.
;
Ray, Kristal R.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
Saved in:
8
Customer migration patterns : evidence from a North American retailer
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Saved in:
9
Why customers won't relate : obstacles to relationship marketing engagement
Ashley, Christy
;
Noble, Stephanie M.
;
Donthu, Naveen
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 749-756
Persistent link: https://www.econbiz.de/10009151695
Saved in:
10
Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
Saved in:
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