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~person:"Liberali, Guilherme"
~person:"Schenk, Michael"
~person:"Valletti, Tommaso M."
~person:"Wilbur, Kenneth C."
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject_exact:"Medienverhalten"
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Media usage
12
Mediennutzung
12
Internet marketing
7
Online-Marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Fernsehwerbung
4
Großbritannien
4
Internet
4
Television advertising
4
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3
Agent-based modeling
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advertising
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Liberali, Guilherme
Schenk, Michael
Valletti, Tommaso M.
Wilbur, Kenneth C.
Klingler, Walter
9
Bellman, Steven
6
Gerhards, Maria
5
Varan, Duane
5
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4
Buraimo, Babatunde
4
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4
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4
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4
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3
Benesch, Christine
3
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3
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Döbler, Thomas
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Simon, Erk
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Strauch, Hans-Joachim
3
Sánchez-Tabernero, Alfonso
3
Urban, Glen L.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Electronic Commerce - Herausforderungen und Chancen für Baden-Württemberg : Workshopdokumentation
1
Handbook of media economics ; Volume 1A
1
Marketing science
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
The journal of media economics
1
The review of economic studies : RES
1
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ECONIS (ZBW)
12
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1
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
2
Internet and politics : evidence from U.K. local elections and local government policies
Gavazza, Alessandro
;
Nardotto, Mattia
;
Valletti, Tommaso M.
- In:
The review of economic studies : RES
86
(
2019
)
5
,
pp. 2092-2135
Persistent link: https://www.econbiz.de/10012111938
Saved in:
3
Recent developments in mass media : digitization and multitasking
Wilbur, Kenneth C.
-
2016
Persistent link: https://www.econbiz.de/10011419949
Saved in:
4
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
5
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
7
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
8
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
9
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
10
Soziale Milieus in der Bundesrepublik Deutschland und E-Commerce-Nutzung
Döbler, Thomas
;
Schenk, Michael
;
Schmitt-Walter, Nikolaus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 152-167)
.
2002
Persistent link: https://www.econbiz.de/10001682808
Saved in:
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