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~person:"Liljander, Veronica"
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Consumer behaviour
13
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13
Dienstleistung
6
Product quality
6
Produktqualität
6
Services
6
Brand management
5
Finland
5
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5
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5
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4
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4
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2
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2
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13
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Liljander, Veronica
Han, Heesup
115
Belk, Russell W.
113
Mattila, Anna S.
97
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Wiedmann, Klaus-Peter
75
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
64
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
Bruwer, Johan
48
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Svenska Handelshögskolan <Helsinki>
1
Published in...
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Dienstleistungsmarketing : Konzeptionen und Anwendungen
2
Meddelanden från Svenska Handelshögskolan
2
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of retailing and consumer services
1
Management research review
1
Psychology & marketing
1
Research memorandum / METEOR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
13
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1
-
10
of
13
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
3
Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna
;
Liljander, Veronica
;
Sihlman, Reija
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
Saved in:
4
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
5
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
6
Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica
;
Polsa, Pia
;
Riel, Allard C. R. van
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
Saved in:
7
Boost customer loyalty with online support : the case of mobile telecomms providers
Riel, Allard C. R. van
;
Liljander, Veronica
;
Lemmink, Jos
; …
-
2003
Persistent link: https://www.econbiz.de/10001780962
Saved in:
8
Comparison standards in perceived service quality
Liljander, Veronica
-
1995
Persistent link: https://www.econbiz.de/10000919835
Saved in:
9
Introducing deserved service and equity into service quality models
Liljander, Veronica
- In:
Dienstleistungsmarketing : Konzeptionen und Anwendungen
,
(pp. 143-169)
.
1995
Persistent link: https://www.econbiz.de/10001288145
Saved in:
10
A comparison of episode performance and relationship performance for a discrete service
Strandvik, Tore
- In:
Dienstleistungsmarketing : Konzeptionen und Anwendungen
,
(pp. 111-139)
.
1995
Persistent link: https://www.econbiz.de/10001288146
Saved in:
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