//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Lough, Nancy"
~person:"Malhotra, Naresh K."
~person:"Parsad, Chandan"
~subject:"Internet marketing"
~subject:"Market research"
~subject:"Market segmentation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Clustering approach"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Market research
Market segmentation
Cluster analysis
8
Clusteranalyse
8
Consumer behaviour
5
Konsumentenverhalten
5
Marktsegmentierung
5
Online retailing
4
Online-Handel
4
cluster analysis
3
Cluster Analysis
2
Data Mining
2
Data mining
2
Frauen
2
Marktforschung
2
Online-Marketing
2
Professional sports
2
Profisport
2
Sportmarketing
2
Sports marketing
2
Website
2
Women
2
market segmentation
2
Aesthetic shoppers
1
Correspondence Analysis
1
Data security
1
Datensicherheit
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Enjoyment
1
Enthusiastic Reviewers
1
India
1
Indien
1
Involvement
1
Niche sports
1
Online Market Segmentation
1
Online Reviews
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
8
Author
All
Lough, Nancy
Malhotra, Naresh K.
Parsad, Chandan
Tkaczynski, Aaron
7
DeSarbo, Wayne
5
Dolnicar, Sara
5
Decker, Reinhold
4
Prashar, Sanjeev
4
Schwaiger, Manfred
4
Teichert, Thorsten
4
DeSarbo, Christian F.
3
Leisch, Friedrich
3
Prebensen, Nina K.
3
Rundle-Thiele, Sharyn
3
Sondhi, Neena
3
Walsh, Gianfranco
3
Bormann, Patrick
2
Carmone, Frank J.
2
Cohen, Steven H.
2
DeSarbo, Wayne D.
2
DeSarbo, Wayne S.
2
Denizci Guillet, Basak
2
Deshmukh, Arun Kumar
2
Eusébio, Celeste
2
Grewal, Rajdeep
2
Haverila, Matti
2
Holsing, Christian
2
Jaiswal, Deepak
2
Kondo, Fumiyo N.
2
Mumcu, Ceyda
2
Neslin, Scott A.
2
Olbrich, Rainer
2
Punj, Girish
2
Ramaswamy, Venkatram
2
Schwanenberg, Stefan
2
Stewart, David W.
2
Vijay, T. Sai
2
Wedel, Michel
2
Aggarwal, Himanshu
1
Aghdaie, Mohammad Hasan
1
more ...
less ...
Published in...
All
Asian Academy of Management journal : AAMJ
1
Fundamentals of marketing research ; Vol. 6
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pro softball fan segments : a two-step cluster analysis
Mumcu, Ceyda
;
Lough, Nancy
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 485-504
Persistent link: https://www.econbiz.de/10013370335
Saved in:
2
Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda
;
Lough, Nancy
;
Coyner, Michelle
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
Saved in:
3
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
4
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
5
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
6
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
7
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
8
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->