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~person:"Lough, Nancy"
~person:"Parsad, Chandan"
~person:"Schwaiger, Manfred"
~subject:"Internet marketing"
~subject:"Market research"
~subject:"Market segmentation"
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Search: subject_exact:"Clustering approach"
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Internet marketing
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Cluster analysis
11
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11
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Lough, Nancy
Parsad, Chandan
Schwaiger, Manfred
Tkaczynski, Aaron
7
DeSarbo, Wayne
5
Dolnicar, Sara
5
Decker, Reinhold
4
Prashar, Sanjeev
4
Teichert, Thorsten
4
DeSarbo, Christian F.
3
Leisch, Friedrich
3
Prebensen, Nina K.
3
Rundle-Thiele, Sharyn
3
Sondhi, Neena
3
Walsh, Gianfranco
3
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2
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2
Cohen, Steven H.
2
DeSarbo, Wayne D.
2
DeSarbo, Wayne S.
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Denizci Guillet, Basak
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Deshmukh, Arun Kumar
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Eusébio, Celeste
2
Grewal, Rajdeep
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Haverila, Matti
2
Holsing, Christian
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Jaiswal, Deepak
2
Kondo, Fumiyo N.
2
Malhotra, Naresh K.
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Mumcu, Ceyda
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Neslin, Scott A.
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Olbrich, Rainer
2
Punj, Girish
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Ramaswamy, Venkatram
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Schwanenberg, Stefan
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Stewart, David W.
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Asian Academy of Management journal : AAMJ
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
International journal of sport management and marketing : IJSMM
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
10
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1
Pro softball fan segments : a two-step cluster analysis
Mumcu, Ceyda
;
Lough, Nancy
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 485-504
Persistent link: https://www.econbiz.de/10013370335
Saved in:
2
Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda
;
Lough, Nancy
;
Coyner, Michelle
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
Saved in:
3
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
4
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
5
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
6
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
7
Zur Akzeptanz innovativer Methoden in der Marktforschung
Schwaiger, Manfred
- In:
Innovationsforschung und Technologiemanagement : …
,
(pp. 325-336)
.
1999
Persistent link: https://www.econbiz.de/10001398395
Saved in:
8
Multivariate Werbewirkungskontrolle : Konzepte zur Auswertung von Werbetests
Schwaiger, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000634725
Saved in:
9
Innovative Auswertungskonzepte für ungestützte Recalltests
Schwaiger, Manfred
-
1996
Persistent link: https://www.econbiz.de/10013374647
Saved in:
10
Zweimodale Klassifikationsverfahren in der Werbewirkungskontrolle
Schwaiger, Manfred
-
1996
Persistent link: https://www.econbiz.de/10013374648
Saved in:
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