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~person:"Loureiro, Sandra Maria Correia"
~person:"Melewar, T. C."
~subject:"Markenarchitektur"
~subject:"Social web"
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Search: subject:"branding"
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Markenarchitektur
Social web
Brand management
109
Markenführung
109
Consumer behaviour
57
Konsumentenverhalten
57
Brand image
52
Markenimage
52
Brand
29
Markenartikel
29
Beziehungsmarketing
26
Relationship marketing
26
Corporate reputation
23
Firmenimage
23
Brand architecture
18
Marketing management
18
Marketingmanagement
18
Social Web
17
Internet marketing
11
Online-Marketing
11
Customer satisfaction
10
Kundenzufriedenheit
10
Unternehmenskultur
10
Marketing
9
Welt
9
World
9
Corporate culture
8
Emotion
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Higher education institution
7
Hochschule
7
Place marketing
7
Standortmarketing
7
Tourism marketing
7
Tourismusmarketing
7
Viral marketing
7
Virales Marketing
7
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7
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2
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English
35
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Loureiro, Sandra Maria Correia
Melewar, T. C.
Balmer, John M. T.
41
Burmann, Christoph
13
Kernstock, Joachim
12
Martínez-López, Francisco J.
12
Bang, Nguyen
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Sharifah Faridah Syed Alwi
10
Brexendorf, Tim Oliver
9
Foroudi, Pantea
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Esch, Franz-Rudolf
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Ind, Nicholas
8
Kunkel, Thilo
8
Merrilees, Bill
8
Miller, Dale
8
Otubanjo, Olutayo
8
Balmer, John M.T.
7
Burghausen, Mario
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Kucharska, Wioleta
7
Peitz, Martin
7
Abratt, Russell
6
Chen, Weifeng
6
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Langner, Tobias
6
McLaughlin, Caitlin
6
Powell, Shaun M.
6
Rahman, Zillur
6
Ranfagni, Silvia
6
Theobald, Elke
6
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Journal of promotion management : innovations in planning and applied research
4
International studies of management and organization
3
Building corporate identity, image and reputation in the digital era
2
European journal of marketing : EJM
2
Routledge studies in marketing
2
The journal of brand management : an international journal
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Handbook of corporate communication and public relations : pure and applied
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of general management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
35
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1
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35
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date (oldest first)
1
Corporate
Branding
in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Towards a
branding
oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
7
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
8
Technology, brand and people :
branding
, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
9
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
10
Corporate
branding
's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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