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~person:"Loureiro, Sandra Maria Correia"
~person:"Rahman, Zillur"
~subject:"Beziehungsmarketing"
~subject:"Instagram"
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Search: subject_exact:"Soziale Internetplattform"
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Beziehungsmarketing
Instagram
Social Web
32
Social web
32
Internet marketing
20
Online-Marketing
20
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
17
Markenführung
17
Relationship marketing
17
Brand image
11
Markenimage
11
Viral marketing
11
Virales Marketing
11
social media
8
Customer integration
7
Kundenintegration
7
Brand
5
Emotion
5
Brand loyalty
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenartikel
4
Markentreue
4
Virtual reality
4
Virtuelle Realität
4
Bibliometrics
3
Bibliometrie
3
Consumer engagement
3
Customer engagement
3
Facebook
3
Online retailing
3
Online-Handel
3
Public relations
3
word-of-mouth
3
Öffentlichkeitsarbeit
3
CRM
2
Confidence
2
E-commerce
2
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English
19
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Loureiro, Sandra Maria Correia
Rahman, Zillur
Harrigan, Paul
14
Agnihotri, Raj
11
Hollebeek, Linda D.
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Bonilla Quijada, María del Rocío
6
Dholakia, Utpal M.
6
Filieri, Raffaele
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Soutar, Geoffrey N.
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Bilro, Ricardo Godinho
5
Carlson, Jamie
5
Casaló, Luis V.
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Flavián Blanco, Carlos
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
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Journal of promotion management : innovations in planning and applied research
5
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
19
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
9
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
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