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~person:"Loureiro, Sandra Maria Correia"
~person:"Rahman, Zillur"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
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Search: subject_exact:"Soziale Internetplattform"
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Beziehungsmarketing
Online-Marketing
Social Web
31
Social web
31
Internet marketing
20
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
16
Markenführung
16
Relationship marketing
16
Viral marketing
11
Virales Marketing
11
Brand image
10
Markenimage
10
social media
8
Customer integration
7
Kundenintegration
7
Brand
5
Emotion
5
Brand loyalty
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Markentreue
4
Bibliometrics
3
Bibliometrie
3
Consumer engagement
3
Customer engagement
3
Facebook
3
Online retailing
3
Online-Handel
3
Public relations
3
Virtual reality
3
Virtuelle Realität
3
word-of-mouth
3
Öffentlichkeitsarbeit
3
CRM
2
Confidence
2
E-commerce
2
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25
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26
Aufsatz in Zeitschrift
26
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English
26
Author
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Loureiro, Sandra Maria Correia
Rahman, Zillur
Dwivedi, Yogesh Kumar
17
Harrigan, Paul
17
Ozuem, Wilson
16
Filieri, Raffaele
14
Hajli, Nick
14
Law, Chun Hung Roberts
14
Rita, Paulo
14
Agnihotri, Raj
13
Kreutzer, Ralf T.
12
Bigné Alcañiz, J. Enrique
11
Hollebeek, Linda D.
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Itani, Omar S.
10
Kumar, Vikas
10
Scott, David Meerman
10
Skiera, Bernd
10
Stephen, Andrew T.
10
Tan, Yong
10
Vrontis, Demetris
10
Ahuja, Vandana
9
Choi, Yung Kyun
9
Haenlein, Michael
9
Hennig-Thurau, Thorsten
9
Martínez-López, Francisco J.
9
Schivinski, Bruno
9
Seo, Yuri
9
Constantinides, Efthymios
8
Fogel, Joshua
8
Hinson, Robert
8
Ko, Eunju
8
Moe, Wendy W.
8
Mogaji, Emmanuel
8
Pitt, Leyland F.
8
Qiu, Liangfei
8
Rana, Nripendra P.
8
Soutar, Geoffrey N.
8
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Journal of promotion management : innovations in planning and applied research
5
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
26
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
3
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
6
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
10
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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