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~person:"Loureiro, Sandra Maria Correia"
~person:"Rather, Raouf Ahmad"
~person:"Tronvoll, Bård"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer integration"
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Relationship marketing
Customer integration
23
Kundenintegration
23
Beziehungsmarketing
16
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
11
Markenführung
11
Customer satisfaction
8
Kundenzufriedenheit
8
Betriebliche Wertschöpfung
6
Dienstleistungsqualität
6
Service quality
6
Service-Dominant Logic
6
Service-dominant logic
6
Value creation
6
Brand image
5
Markenimage
5
Social Web
5
Social web
5
Customer engagement
4
Customer value
4
Kundenwert
4
Brand
3
Brand loyalty
3
Coronavirus
3
Customer service
3
Internet marketing
3
Kundenservice
3
Markenartikel
3
Markentreue
3
Online-Marketing
3
Tourism
3
co-creation
3
customer engagement
3
Beschwerdemanagement
2
Brand co-creation
2
Co-creation
2
Complaint management
2
Customer brand engagement
2
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16
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Loureiro, Sandra Maria Correia
Rather, Raouf Ahmad
Tronvoll, Bård
Hollebeek, Linda D.
28
Brodie, Roderick J.
13
Conduit, Jodie
12
Reichwald, Ralf
11
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Edvardsson, Bo
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Le Nguyen Hau
5
Leckie, Civilai
5
Morgan, Todd
5
Prentice, Catherine
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Żyminkowska, Katarzyna
5
Ahn, Jiseon
4
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Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of service management
2
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
The service industries journal
1
Tourism review
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ECONIS (ZBW)
16
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1
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
4
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
5
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
6
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
7
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
8
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
10
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
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