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~person:"Loureiro, Sandra Maria Correia"
~person:"Ruschinski, Monika"
~person:"Wicker, Pamela"
~subject:"Big data"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~type_genre:"Aufsatz in Zeitschrift"
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Big data
Consumer behaviour
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18
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Loureiro, Sandra Maria Correia
Ruschinski, Monika
Wicker, Pamela
Laroche, Michel
20
Filieri, Raffaele
19
Nierhaus, Wolfgang
19
Dwivedi, Yogesh Kumar
16
Flavián Blanco, Carlos
16
Meister, Wolfgang
14
Hollebeek, Linda D.
13
Lahmann, Herbert
13
Rita, Paulo
13
Carlson, Jamie
12
Law, Chun Hung Roberts
12
Maennig, Wolfgang
12
Akram, Umair
11
Belk, Russell W.
11
Bigné Alcañiz, J. Enrique
11
Casaló, Luis V.
11
Hoffmann, Dieter
11
Ko, Eunju
11
Quach, Sara
11
Rana, Nripendra P.
11
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10
Funk, Daniel C.
10
Füller, Johann
10
Ko, Yong Jae
10
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10
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10
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10
Wollmershäuser, Timo
10
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9
Henzel, Steffen
9
McLean, Graeme J.
9
Paul, Justin
9
Thaichon, Park
9
Wagner, Joachim
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Ahuja, Vandana
8
Belitz, Heike
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Ifo-Schnelldienst
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Journal of promotion management : innovations in planning and applied research
3
Applied economics letters
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European Sport management quarterly : ESMQ
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
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1
Journal of sport management : the official journal of the North American Society of Sport Management
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Psychology & marketing
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Sport management review
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ECONIS (ZBW)
32
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
4
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
7
Dealing with statistical significance in big data : the social media value of game outcomes in professional football
Weimar, Daniel
;
Schoebbing, Brian P.
;
Wicker, Pamela
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 266-277
Persistent link: https://www.econbiz.de/10012658732
Saved in:
8
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
9
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
10
The effects of training satisfaction and weather on revisiting sport events and their monetary value : the role of attribute non-attendance
Whitehead, John C.
;
Wicker, Pamela
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012296713
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