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~person:"Loureiro, Sandra Maria Correia"
~person:"Septianto, Felix"
~subject:"Markenführung"
~subject:"Markenimage"
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Search: subject:"Consumer preferences"
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Markenführung
Markenimage
Consumer behaviour
133
Konsumentenverhalten
133
Brand management
45
Emotion
41
Brand image
33
Beziehungsmarketing
28
Relationship marketing
28
Advertising
25
Advertising effects
25
Werbewirkung
25
Werbung
22
Social Web
19
Social web
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Brand
18
Luxury goods
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Luxusgüter
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Markenartikel
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Customer satisfaction
14
Kundenzufriedenheit
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Viral marketing
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Virales Marketing
14
Internet marketing
13
Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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9
Cognition
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Einzelhandel
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Retail trade
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49
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Loureiro, Sandra Maria Correia
Septianto, Felix
Phau, Ian
41
Han, Heesup
28
Diamantopoulos, Adamantios
27
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
22
Huber, Frank
22
Wiedmann, Klaus-Peter
22
Guzman, Francisco
21
Keller, Kevin Lane
21
Usman, Osly
20
Veloutsou, Cleopatra
20
Burmann, Christoph
18
Dawes, John
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Fetscherin, Marc
16
Paul, Justin
16
Romaniuk, Jenni
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Bauer, Hans H.
15
Gázquez-Abad, Juan Carlos
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Zarantonello, Lia
14
Batra, Rajeev
13
Cheah, Isaac
13
Christodoulides, George
13
De Chernatony, Leslie
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Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
5
Journal of business research : JBR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of communication management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
49
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix
;
Chiew, Tung Moi
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
8
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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