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~person:"Loureiro, Sandra Maria Correia"
~person:"Siano, Alfonso"
~person:"Stephen, Andrew T."
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Social Web
52
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Internet marketing
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Online-Marketing
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23
Brand management
14
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Loureiro, Sandra Maria Correia
Siano, Alfonso
Stephen, Andrew T.
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Saxton, Gregory D.
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Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
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Journal of promotion management : innovations in planning and applied research
7
Journal of marketing
4
Faculty & research / Insead : working paper series
3
Saïd Business School WP
3
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
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Italian journal of marketing : ITJM
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E-marketing in developed and developing countries : emerging practices
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International journal of business performance management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail and distribution management
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Saïd Business School WP 2015-19
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The Routledge companion to strategic marketing
1
The journal of brand management : an international journal
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
52
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1
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
2
Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara
;
Conte, Francesca
;
Vollero, Agostino
; …
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
3
,
pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Digital destination branding : a framework to define and assess European DMOs practices
Confetto, Maria Giovanna
;
Conte, Francesca
;
Palazzo, Maria
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014458593
Saved in:
6
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
7
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
8
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
9
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
10
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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