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~person:"Loureiro, Sandra Maria Correia"
~person:"Sreejesh, S."
~subject:"Brand"
~subject:"Markenführung"
~subject:"Markenimage"
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Brand
Markenführung
Markenimage
Consumer behaviour
92
Konsumentenverhalten
92
Brand management
44
Brand image
39
Beziehungsmarketing
35
Relationship marketing
35
Customer satisfaction
22
Kundenzufriedenheit
22
Markenartikel
22
Internet marketing
16
Online-Marketing
16
Dienstleistungsqualität
15
Service quality
15
Viral marketing
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Virales Marketing
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Emotion
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Social web
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Advertising effects
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Werbewirkung
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Computerspiel
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Einzelhandel
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Retail trade
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Video game
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Customer engagement
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Fashion
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Cognition
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Luxury goods
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Loureiro, Sandra Maria Correia
Sreejesh, S.
Phau, Ian
44
Huber, Frank
29
Han, Heesup
28
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Melewar, T. C.
26
Dawes, John
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Wiedmann, Klaus-Peter
24
Bang, Nguyen
22
Guzman, Francisco
21
Veloutsou, Cleopatra
21
Bauer, Hans H.
20
Hollebeek, Linda D.
20
Usman, Osly
20
Romaniuk, Jenni
19
Sattler, Henrik
19
Burmann, Christoph
18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Fetscherin, Marc
17
Fournier, Susan
17
Gázquez-Abad, Juan Carlos
17
Bagozzi, Richard P.
16
Gierl, Heribert
16
Park, C. Whan
16
Paul, Justin
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
Kunkel, Thilo
15
Martínez-López, Francisco J.
15
Pelsmacker, Patrick de
15
Septianto, Felix
15
Ahn, Jiseon
14
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Journal of retailing and consumer services
6
Journal of promotion management : innovations in planning and applied research
5
The journal of product & brand management
4
Journal of business research : JBR
3
International journal of hospitality management
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Consumer brand relationships : meaning, measuring, managing
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of Indian business research
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The service industries journal
1
Theoretical economics letters
1
World review of entrepreneurship, management and sustainable development
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
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