//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
~subject:"Facebook"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social web"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Facebook
Marketingmanagement
Social Web
23
Social web
23
Consumer behaviour
14
Konsumentenverhalten
14
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Relationship marketing
11
Brand image
8
Markenimage
8
Viral marketing
8
Virales Marketing
8
Emotion
5
Brand
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Virtual reality
4
Virtuelle Realität
4
social media
4
Customer integration
3
Kundenintegration
3
Public relations
3
Öffentlichkeitsarbeit
3
Brand loyalty
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Innovation adoption
2
Innovationsakzeptanz
2
Markentreue
2
Marketing management
2
Online retailing
2
Online-Handel
2
Social network
2
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatzsammlung
1
Language
All
English
14
Author
All
Loureiro, Sandra Maria Correia
Harrigan, Paul
15
Agnihotri, Raj
13
Hollebeek, Linda D.
11
Haenlein, Michael
10
Ozuem, Wilson
10
Dwivedi, Yogesh Kumar
9
Hajli, Nick
9
Itani, Omar S.
9
Ahuja, Vandana
8
Karjaluoto, Heikki
8
Rita, Paulo
8
Sabatini, Fabio
8
Skiera, Bernd
8
Milne, George R.
7
Wirtz, Bernd W.
7
Adeola, Ogechi
6
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Bruhn, Manfred
6
Constantinides, Efthymios
6
Dholakia, Utpal M.
6
Hinson, Robert
6
Kamboj, Shampy
6
Ko, Eunju
6
Kumar, Vikas
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Sarracino, Francesco
6
Soutar, Geoffrey N.
6
Swani, Kunal
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Wiese, Melanie
6
Bauer, Hans H.
5
Bilro, Ricardo Godinho
5
Carlson, Jamie
5
De Meyer, Bernard
5
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
4
International journal of business performance management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
6
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
10
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->