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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Service quality"
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Brand
Markenführung
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Consumer behaviour
66
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66
Brand management
31
Brand image
25
Beziehungsmarketing
22
Relationship marketing
22
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13
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13
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Loureiro, Sandra Maria Correia
Han, Heesup
54
Phau, Ian
46
Usman, Osly
36
Huber, Frank
30
Diamantopoulos, Adamantios
28
Hollebeek, Linda D.
28
Mattila, Anna S.
28
Ko, Eunju
27
Melewar, T. C.
27
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26
Bang, Nguyen
25
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25
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24
Sreejesh, S.
24
Wiedmann, Klaus-Peter
24
Bauer, Hans H.
23
Prentice, Catherine
23
Guzman, Francisco
22
Jang, Soocheong
22
Japutra, Arnold
21
Paul, Justin
21
Veloutsou, Cleopatra
21
Hyun, Sunghyup Sean
19
Romaniuk, Jenni
19
Sattler, Henrik
19
Burmann, Christoph
18
MacInnis, Deborah J.
18
Park, Jungkun
18
Sarkar, Juhi Gahlot
18
Ahn, Jiseon
17
Balaji, M. S.
17
Fetscherin, Marc
17
Fournier, Susan
17
Gierl, Heribert
17
Gázquez-Abad, Juan Carlos
17
Vrontis, Demetris
17
Woodside, Arch G.
17
Bagozzi, Richard P.
16
Johnson, Lester W.
16
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Journal of retailing and consumer services
6
Journal of promotion management : innovations in planning and applied research
5
International journal of hospitality management
2
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
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Qualitative market research : an international journal
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World review of entrepreneurship, management and sustainable development
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
6
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
7
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
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