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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Markenimage"
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Brand
Markenführung
Markenimage
Consumer behaviour
65
Konsumentenverhalten
65
Brand management
31
Brand image
25
Beziehungsmarketing
22
Relationship marketing
22
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Social Web
13
Social web
13
Emotion
11
Viral marketing
10
Virales Marketing
10
Einzelhandel
8
Internet marketing
8
Online-Marketing
8
Retail trade
8
Customer engagement
7
Fashion
7
Mode
7
Bibliometrics
5
Bibliometrie
5
Brand coolness
5
Customer integration
5
Dienstleistungsqualität
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
Marketing management
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Marketingmanagement
5
Service quality
5
Advertising
4
Advertising effects
4
Cognition
4
Experiment
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4
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32
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2
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2
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1
Sammelwerk
1
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English
34
Author
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Loureiro, Sandra Maria Correia
Phau, Ian
44
Huber, Frank
29
Han, Heesup
28
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Melewar, T. C.
26
Dawes, John
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Wiedmann, Klaus-Peter
24
Bang, Nguyen
22
Bauer, Hans H.
20
Guzman, Francisco
20
Hollebeek, Linda D.
20
Usman, Osly
20
Veloutsou, Cleopatra
20
Romaniuk, Jenni
19
Sattler, Henrik
19
Burmann, Christoph
18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Fetscherin, Marc
17
Fournier, Susan
17
Gázquez-Abad, Juan Carlos
17
Bagozzi, Richard P.
16
Gierl, Heribert
16
Park, C. Whan
16
Sung, Yongjun
16
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
Kunkel, Thilo
15
Martínez-López, Francisco J.
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Septianto, Felix
15
Sreejesh, S.
15
Valette-Florence, Pierre
15
Aiello, Gaetano
14
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
34
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
6
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
7
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
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