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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Internet"
~subject:"Social Media"
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Brand image
Internet
Social Media
Social Web
23
Social web
23
Consumer behaviour
14
Konsumentenverhalten
14
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Markenimage
8
Viral marketing
8
Virales Marketing
8
Emotion
5
Brand
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Virtual reality
4
Virtuelle Realität
4
social media
4
Customer integration
3
Kundenintegration
3
Public relations
3
Öffentlichkeitsarbeit
3
Brand loyalty
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Facebook
2
Innovation adoption
2
Innovationsakzeptanz
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
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Social network
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8
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Loureiro, Sandra Maria Correia
Sabatini, Fabio
10
Bauernschuster, Stefan
9
Falck, Oliver
9
Castronova, Edward
8
Schivinski, Bruno
8
Theobald, Elke
8
Woessmann, Ludger
8
Bell, Mark W.
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Wagner, Gert G.
7
Becker, Kip
6
Bruhn, Manfred
6
Clement, Reiner
6
Herstatt, Cornelius
6
Hollebeek, Linda D.
6
Kreutzer, Ralf T.
6
Kumar, Jitender
6
Leimeister, Jan Marco
6
Ozuem, Wilson
6
Rita, Paulo
6
Sarracino, Francesco
6
Schreiber, Dirk
6
Smith, Michael D.
6
Usman, Osly
6
Danaher, Brett
5
Dwivedi, Yogesh Kumar
5
Engelien, Martin
5
Krcmar, Helmut
5
Kucuk, S. Umit
5
Kumar, Vikas
5
Kummer, Michael E.
5
Michelis, Daniel
5
Peitz, Martin
5
Telang, Rahul
5
Tuten, Tracy L.
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Belleflamme, Paul
4
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International journal of business performance management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
8
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
7
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
8
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
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