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~person:"Luo, Jun"
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Consumer behaviour
4
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4
China
3
Internet marketing
3
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3
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3
Social web
3
Advertising
2
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2
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11
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Luo, Jun
Liu, Yuan
38
Liu, Martin J.
20
Yuan, Ruizhi
9
Liu, Yuan-Yuan
5
Liu, Yuanyuan
5
Yannopoulou, Natalia
5
Liu, Xiaoyuan
4
Liu, Yi-Yuan
4
Yuan, Liu
4
Liu, Guanchun
3
Wang, Jie
3
Wang, Zi
3
Cao, Wei
2
Carpio, Ronaldo
2
Chen, Hongmin
2
Chen, Wein-Hong
2
Cui, Shenghui
2
Dang, Ji-Xiang
2
Fan, Ying Han
2
Guo, Meixin
2
Lace, Natalja
2
Lee, Chien-chiang
2
Li, Zhao
2
Lin, Jianyi
2
Meng, Fanxin
2
Pyun, Ju Hyun
2
Qin, Quande
2
Su, Qin
2
Tóth, Zsófia
2
Wang, Greg G.
2
Wei, June
2
Wei, Xiahai
2
Wen, James G.
2
Xia, Xin Ping
2
Xu, Lilai
2
Yu, Mingchuan
2
Yu, Ying
2
Zhang, Su-Xian
2
Zhao, Yu Fang
2
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Technological forecasting & social change : an international journal
2
British journal of management
1
International marketing review
1
Responsible Innovation Management
1
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ECONIS (ZBW)
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1
Revitalizing sustainable reshoring brands : understanding the customer perspective on the roles of motivation attributions and the institutionalization process
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Sivarajah, …
- In:
British journal of management
35
(
2024
)
2
,
pp. 893-913
Persistent link: https://www.econbiz.de/10014535422
Saved in:
2
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
3
Understanding organizational resilience in a platform-based sharing business : the role of absorptive capacity
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yu, Jiang
- In:
Journal of business research : JBR
141
(
2022
),
pp. 85-99
Persistent link: https://www.econbiz.de/10013168046
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
6
"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yannopoulou, Natalia
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
Saved in:
7
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
8
Toward social enterprise sustainability : the role of digital hybridity
He, Tong
;
Liu, Martin J.
;
Phang, Chee Wei
;
Luo, Jun
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013334958
Saved in:
9
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
10
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
Saved in:
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