//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Luo, Xueming"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Performance incentive"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"field experiment"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Performance incentive
United States
Feldforschung
13
Field research
13
Mobile Marketing
7
Mobile marketing
7
Duopol
5
Duopoly
5
Kino
5
Konsumentenverhalten
5
Kundenbindungsprogramm
5
Loyalty program
5
Movie theatre
5
Preisdifferenzierung
5
Preiswettbewerb
5
Price competition
5
Price discrimination
5
field experiment
5
Experiment
4
Mobile Business
4
Mobile business
4
Mobile communications
4
Mobilkommunikation
4
randomized field experiment
4
mobile targeting
3
targeting
3
Advertising
2
Advertising effects
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Mobile phone
2
Mobiltelefon
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Target group
2
USA
2
Werbewirkung
2
Werbung
2
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
6
Author
All
Luo, Xueming
List, John A.
46
Sutter, Matthias
26
Delfgaauw, Josse
19
Sliwka, Dirk
17
Neckermann, Susanne
16
Allcott, Hunt
14
Englmaier, Florian
13
Messer, Kent D.
13
Sadoff, Sally
13
Manthei, Kathrin
12
Altmann, Steffen
10
Dur, Robert A. J.
10
Falk, Armin
10
Götte, Lorenz
10
Heidhues, Paul
10
Jayaraman, Rajshri
10
Kerschbamer, Rudolf
10
Löschel, Andreas
10
Neururer, Daniel
10
Samek, Anya Savikhin
10
Vogelsang, Timo
10
Carpenter, Jeffrey P.
9
Levitt, Steven D.
9
Li, Tongzhe
9
Rodemeier, Matthias
9
Adena, Maja
8
Dur, Robert
8
Perez-Truglia, Ricardo
8
Gibbs, Michael
7
Huck, Steffen
7
Khan, Adnan Q.
7
Leibbrandt, Andreas
7
Price, Michael Keith
7
Rasul, Imran
7
Roider, Andreas
7
Royer, Heather
7
Siemroth, Christoph
7
Sol, Joeri
7
Sunde, Uwe
7
Verbeke, Willem J. M. I.
7
more ...
less ...
Published in...
All
Journal of marketing
2
Fox School of Business Research Paper
1
Journal of management information systems : JMIS
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Working paper / National Bureau of Economic Research, Inc.
1
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Immediate and Continued Effects of App Real-Time Targeting along Customer Shopping Journey : A
Field
Experiment
Tong, Siliang
;
Wang, Le
;
Luo, Xueming
;
Moriguchi, Takeshi
-
2022
across different shopping stages. By conducting a novel
field
experiment
that randomizes the treatment in two shopping stages …
Persistent link: https://www.econbiz.de/10014087163
Saved in:
2
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
3
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
4
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
5
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
6
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.
;
Fang, Zheng
;
Fong, Nathan M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011454985
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->